Demand Generation I-Kit for Underutilized, Life Saving Commodities

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    About the I-Kit

    Access to and use of life-saving commodities across the reproductive, maternal, newborn and child health (RMNCH) continuum of care has been limited due to financial constraints, sociocultural issues and lack of demand by health care providers and clients.

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    Overview: Family Planning

    This section of the I-Kit provides step-by-step guidance, illustrative communication strategies and additional resources for underutilized commodities in family planning: contraceptive implants, emergency contraception and the female condom.

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    Overview: Maternal & Newborn Health

    This section of the I-Kit provides step-by-step guidance, illustrative communication strategies and additional resources for underutilized commodities in maternal and newborn health: Misoprostol to prevent and treat postpartum hemorrhage, Magnesium sulfate to treat preeclampsia and Chlorhexidine for cord care to prevent infection in newborns.

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    Overview: Child Health

    This section of the I-Kit provides step-by-step guidance, illustrative communication strategies and additional resources for underutilized commodities in child health: amoxicillin for pneumonia, and zinc and oral rehydration salts (ORS) for diarrhea.

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    Overview: Cross-Cutting Topics

    This section of the I-Kit provides resources on how to address the role of gender, how to select media channels, how to integrate information and communication technology (ICT) and new media, and how to leverage public-private partnerships for demand generation.

Animated Overview

This animated infographic was designed to help navigate the wealth of information available on the Demand Generation Implementation Kit. The “I-Kit” is a step-by-step guide to developing communication strategies to increase demand for nine priority commodities ranging across the reproductive, maternal, newborn and child health (RMNCH) spectrum, and provides cross-cutting tools, guidance and adaptable commodity-specific content. The purpose of the animated infographic is to creatively walk practitioners though the content available on the I-Kit. The animation serves as an overall guide to the I-Kit, as well as a general how-to on use of the various sections to meet goals.

 

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USAID LogoThis website is made possible by the support of the American People through the United States Agency for International Development (USAID). The Health Communication Capacity Collaborative (HC3) is supported by USAID's Office of Population and Reproductive Health, Bureau for Global Health, under Cooperative Agreement #AID-OAA-A-12-00058. HC3 is based at the Johns Hopkins Bloomberg School of Public Health's Center for Communication Programs (CCP). The contents of this website are the sole responsibility of HC3. The information provided on this website is not official U.S. Government information and does not necessarily represent the views or positions of USAID, the United States Government, or The Johns Hopkins University.