Appendix A: Illustrative Ebola Communication Strategy

Home Preparedness I-Kit Appendix A: Illustrative Ebola Communication Strategy

Appendix A offers a situation analysis and audience segmentation for an Ebola communication campaign.

This illustrative strategy is based on global-level data, but countries can adapt it by replacing the content with information based on national and local studies and contexts.

This website is made possible by the support of the American People through the United States Agency for International Development (USAID) under the Health Communication Capacity Collaborative (HC3) Cooperative Agreement #AID-OAAA-A-12-00058. On-going support is provided by Breakthrough ACTION with support from USAID’s Bureau for Global Health, under Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at the Johns Hopkins Center for Communication Programs (CCP). The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or the Johns Hopkins University.

Appendix A: Illustrative Ebola Communication Strategy

Appendix A offers a situation analysis and audience segmentation for an Ebola communication campaign.

Step 1

Step 2

Step 3

Step 4

Step 5