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ACRONYMS

ABOUT THIS I-KIT

CHAPTER 1. BACKGROUND AND CONTEXT

Ebola Virus Disease

SBCC and Risk Communication

CHAPTER 2. EBOLA COMMUNICATION PREPAREDNESS STAGES AND GUIDANCE

Pre-Crisis Stage

Initial Stage

Maintenance Stage

Resolution Stage

Evaluation Stage

CHAPTER 3. COORDINATION MECHANISMS FOR EBOLA COMMUNICATION

Central Ebola Response Mechanism

Ebola Communication Pillars

Ebola Communication Coordination

CHECKLIST 1: SETTING UP AN EBOLA COMMUNICATION COORDINATING MECHANISM

CHAPTER 4. CONDUCTING RAPID ASSESSMENTS FOR EBOLA COMMUNICATION RESPONSES

CHAPTER 5. COMMUNITY ENGAGEMENT THROUGH SOCIAL MOBILIZATION IN THE EBOLA RESPONSE

Key Considerations for Effective Community Engagement

Best Practices in Social Mobilization: Sierra Leone, Nigeria and Liberia

CHAPTER 6. KEY CONSIDERATIONS FOR EFFECTIVE EBOLA COMMUNICATION

CHAPTER 7. EBOLA COMMUNICATION STRATEGY GUIDANCE

Step 1: Situation Analysis

Step 2: Audience Segmentation

Step 3: Message Strategy

Step 4: Activities and Interventions

Step 5: Monitoring and Evaluation

APPENDIX A. ILLUSTRATIVE EBOLA COMMUNICATION STRATEGY

Situation Analysis

Audience Segmentation

Objectives and Message Strategy

Activities and Interventions

Monitoring and Evaluation

APPENDIX B. EBOLA COMMUNICATION RESPONSE TABLES

APPENDIX C. HOW MOBILIZERS CAN SUPPORT EBOLA EMERGENCY TEAMS

APPENDIX D. EBOLA COMMUNICATION FRAMEWORK

APPENDIX E. HEALTH COMMUNICATION THEORIES

EBOLA COMMUNICATION RESOURCES