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Supplemental How-To Guides

Please visit the Health COMpass for a full list of SBCC how-to guides, including:

How to Conduct a Situation Analysis
How to Conduct a Pretest
How to Write a Creative Brief
How to Do Audience Segmentation
How to Do an Audience Analysis
How to Conduct Qualitative Formative Research

This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID). This site was originally developed by the Health Communication Capacity Collaborative (Cooperative Agreement #AID-OAA-A-12-00058) and expanded under Breakthrough ACTION (Cooperative Agreement #AID-OAA-A-17-00017) both under the leadership of Johns Hopkins Center for Communication Programs. The contents of this website do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.