Integrating Gender into SBCC Programming

Integrating gender into SBCC programming involves identifying and then addressing gender inequalities during the strategy and project design, implementation, and monitoring and evaluation. By integrating gender into your SBCC programming, you can make health messages more effective, stimulate equity in gender roles, and improve health outcomes. Since the roles and power relations between men and women affect how an activity is implemented, it is essential that project managers address these issues on an ongoing basis (USAID, 2012a).

This Implementation Kit (I-Kit) is a “how-to” guide that can be used as a starting point for integrating gender into an existing social and behavior change communication strategy. The Implementation Kit is designed to introduce users to gender concepts, theories, and frameworks that can be used when revising an SBCC strategy or program. It also includes a practical checklist at each step of the P-Process to help assess gender integration, as well as tools and guidance to help reflect on the information learned and integrate it into an existing SBCC strategy.