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Supplemental How-To Guides

Please visit the Health COMpass for a full list of SBCC how-to guides, including:

How to Conduct a Situation Analysis
How to Conduct a Pretest
How to Write a Creative Brief
How to Do Audience Segmentation
How to Do an Audience Analysis
How to Conduct Qualitative Formative Research

This website is made possible by the support of the American People through the United States Agency for International Development (USAID) under the Health Communication Capacity Collaborative (HC3) Cooperative Agreement #AID-OAAA-A-12-00058. On-going support is provided by Breakthrough ACTION with support from USAID’s Bureau for Global Health, under Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at the Johns Hopkins Center for Communication Programs (CCP). The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or the Johns Hopkins University.

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Examples for Designing an SBCC Strategy