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What Is Social and Behavior Change Communication?
What Is Unique about SBCC in Emergencies?
Strategic SBCC Design for Emergencies
Communication Theories for Emergency Situations
Using SBCC and Communication Theories in Emergencies
Emergency SBCC Challenges and Strategies
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I-Kit
Unit 1: Coordination and Mapping
Identifying Current and Potential Stakeholders
Map Stakeholders and Agree on Roles and Responsibilities
Set Up and Operationalize a Coordination System
Review Information Flows and Coordination Systems
Prepare a Plan for the First 72 Hours
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Unit 2: Rapid Needs Assessment
Gather and Review Data
Identify Information Needs and Conduct Primary Research
Continuously Review Information
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Unit 3: Community Mobilization
Identify and Access Communities
Select and Train Spokespeople and Mobilizers
Establish Structure for Effective Information Flow
Identify and Implement Activities
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Unit 4: Audience Analysis and Segmentation
Identify Priority Audiences
Identify Knowledge, Attitudes and Practices
Identify Barriers and Facilitators
Consider Audience Segmentation
Identify Influencing Audiences
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Unit 5: Audience Profiling
Profile Audiences
Pretest Audience Profiles
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Unit 6: Communication Objectives and Indicators
Identify SMART Communication Objectives
Establish Appropriate SMART Indicators
Establish a Reference Point
Set Targets
Determine Frequency of Data Collection and Sharing
Link to the M&E Plan
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Unit 7: Communication Channels
Assess Available Channels
Match Channels with Intended Audiences
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Unit 8: Message Development
Review Data
Develop Message Maps
Review and Develop Messages
Link Messages to SBCC Strategy
Link Messages to Materials
Pretest Messages and Materials
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Unit 9: Monitoring and Evaluation
Establish Systems for Rapid Activation
Activate Simple M&E Systems for Early Monitoring
Develop and Implement M&E Plan
Conduct a Post-Emergency Evaluation
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Resources
Glossary
References
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Resources
Glossary of Terms
References
