Emergency Communication Preparedness Implementation Kit Emergency Communication Preparedness Implementation Kit
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  • Learn
    • What Is Social and Behavior Change Communication?
    • What Is Unique about SBCC in Emergencies?
    • Strategic SBCC Design for Emergencies
    • Communication Theories for Emergency Situations
    • Using SBCC and Communication Theories in Emergencies
    • Emergency SBCC Challenges and Strategies
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  • I-Kit
    • Unit 1: Coordination and Mapping
      • Identifying Current and Potential Stakeholders
      • Map Stakeholders and Agree on Roles and Responsibilities
      • Set Up and Operationalize a Coordination System
      • Review Information Flows and Coordination Systems
      • Prepare a Plan for the First 72 Hours
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    • Unit 2: Rapid Needs Assessment
      • Gather and Review Data
      • Identify Information Needs and Conduct Primary Research
      • Continuously Review Information
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    • Unit 3: Community Mobilization
      • Identify and Access Communities
      • Select and Train Spokespeople and Mobilizers
      • Establish Structure for Effective Information Flow
      • Identify and Implement Activities
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    • Unit 4: Audience Analysis and Segmentation
      • Identify Priority Audiences
      • Identify Knowledge, Attitudes and Practices
      • Identify Barriers and Facilitators
      • Consider Audience Segmentation
      • Identify Influencing Audiences
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    • Unit 5: Audience Profiling
      • Profile Audiences
      • Pretest Audience Profiles
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    • Unit 6: Communication Objectives and Indicators
      • Identify SMART Communication Objectives
      • Establish Appropriate SMART Indicators
      • Establish a Reference Point
      • Set Targets
      • Determine Frequency of Data Collection and Sharing
      • Link to the M&E Plan
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    • Unit 7: Communication Channels
      • Assess Available Channels
      • Match Channels with Intended Audiences
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    • Unit 8: Message Development
      • Review Data
      • Develop Message Maps
      • Review and Develop Messages
      • Link Messages to SBCC Strategy
      • Link Messages to Materials
      • Pretest Messages and Materials
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    • Unit 9: Monitoring and Evaluation
      • Establish Systems for Rapid Activation
      • Activate Simple M&E Systems for Early Monitoring
      • Develop and Implement M&E Plan
      • Conduct a Post-Emergency Evaluation
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  • Resources
    • Glossary
    • References
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Resources

Glossary of Terms

References

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This site  was originally developed by the Health Communication Capacity Collaborative (Cooperative Agreement #AID-OAA-A-12-00058) and expanded under Breakthrough ACTION
(Cooperative Agreement #AID-OAA-A-17-00017) both under the leadership
of Johns Hopkins Center for Communication Programs.

The contents of this website do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.

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