Stakeholder’s Commitment

Now that it is clear which SBCC products, services and/or interventions your organization may no longer need to support, and now that you know the competitive positioning of the top two products, services or interventions your organization wants to introduce, it is time to seek the support of your organization's stakeholders for the new business opportunity and to demonstrate this support to the funder or investor.

Stakeholder's Commitment Worksheet

Instructions: Read and complete the following steps.

1. Call a meeting with the organization's stakeholders, including board members and representatives from the management committee.

2. Make the strongest argument you can in support of the new SBCC products, services and/or interventions. To back up your argument, share with them:

Your Strategic Plan

 The findings from the strategic mapping exercise

 The proposed new SBCC product, service or intervention scope for the organization

 The analysis of the current SBCC product, service and intervention scope

 The results from the competitive scan analysis  

3. After presenting your work, lead a discussion with the stakeholders to determine the single new SBCC product, service or intervention that you should choose for immediate development and introduction. This is the product, service or intervention that will be described in your business plan.

4. Prepare a brief description of the product, service or intervention that the group decides should be immediately developed and introduced.