Statement of Justification
The final step in this section of your business plan is to prepare a Statement of Justification that explains how your organization will make a difference and why you are uniquely capable of introducing this new SBCC product, service or intervention in response to the challenge.
A Statement of Justification is much like an "elevator pitch.” It is a mechanism for crystallizing and broadcasting your organization's intent.
Statement of Justification Worksheet
Instructions: Provide answers to question 1-3.
- What is it your organization hopes to accomplish in society—its mission, or the reason it exists? The answer to this question should come from the Story Behind the Organization Worksheet.
- What new SBCC product, service or intervention does your organization need to develop and introduce to accomplish its mission more effectively? The answer to this question comes from your Strategic Mapping Worksheet.
- How is your organization uniquely qualified to deliver this new product, service or intervention? The answer to this question should be taken from the Core Competencies Worksheet.