Appendix A: Illustrative Ebola Communication Strategy


Appendix A offers a situation analysis and audience segmentation for an Ebola communication campaign.


This illustrative strategy is based on global-level data, but countries can adapt it by replacing the content with information based on national and local studies and contexts.


Step 1

Situation Analysis

Step 2

Audience Segmentation

Step 3

Objectives & Message Strategy

Step 4

Activities & Interventions

Step 5

Monitoring & Evaluation