Annex C: Communication Approaches and Activities

Choosing the right mix of communication channels – such as mass media (e.g., radio, TV, print), IPC (e.g., in-person community outreach) or ICT (e.g., SMS, social media) – for your messages is critical to reach priority audiences. The following are examples of communication approaches, activities and materials for reaching primary and influencing audiences about the risks of AMA and HP pregnancies and the use of modern FP to avoid them.

Communication Channels and Approaches	Activities	Materials
IPC/C by Service Providers and Health Agents	Counseling during FP Antenatal and postpartum visits Home visits conducted by CHWs and providers	FP method flipchart AMA/HP risk assessment tool Provider cue cards and posters Client take-home leaflets with method and side effect descriptions Videos for waiting rooms
Community Mobilization	Parades Durbars (traditional community gatherings) Community dialogues between service providers, government officials and community representatives Advocacy with community leaders to make resources available for FP services	FP method flipchart Logos identifying service delivery points in the community Community group discussion guide Audio Tapes/CDs for community gatherings Posters Danglers Banners
Mass and Social Media	Radio and TV public service announcements (PSAs) Radio call-in programs or Vox pop shows Radio/TV serial dramas Telephone hotlines SMS Game shows Websites	PSAs Videos Infomercials Films Audio Tapes/CDs of songs or drama series
Faith-Based Organizations (FBOs), Religious Leaders or Religious Community Meetings/ Groups	Sermons in Churches or Mosques Prayer group meetings Church-based women’s group meetings Religious health services Individual counseling conducted by Priests, Imams, Pastors, or Deacons Counseling by service providers in FBO clinics Religious leader statements made in the press or in the community	Talking points or sermon guides for religious leaders about risks for AMA and HP pregnancies FP method flipchart and leaflets AMA/HP risk assessment tool for use by religious groups or FBO clinicians Referral cards to FBO or regular clinics

Communication Channels and Approaches

Activities

Materials

IPC/C by Service Providers and Health Agents

Counseling during FP
Antenatal and postpartum visits
Home visits conducted by CHWs and providers

FP method flipchart
AMA/HP risk assessment tool
Provider cue cards and posters
Client take-home leaflets with method and side effect descriptions
Videos for waiting rooms

Community Mobilization

Parades
Durbars (traditional community gatherings)
Community dialogues between service providers, government officials and community representatives
Advocacy with community leaders to make resources available for FP services

FP method flipchart
Logos identifying service delivery points in the community
Community group discussion guide
Audio Tapes/CDs for community gatherings
Posters
Danglers
Banners

Mass and Social Media

Radio and TV public service announcements (PSAs)
Radio call-in programs or Vox pop shows
Radio/TV serial dramas
Telephone hotlines
SMS
Game shows
Websites

PSAs
Videos
Infomercials
Films
Audio Tapes/CDs of songs or drama series

Faith-Based Organizations (FBOs), Religious Leaders or Religious Community Meetings/ Groups

Sermons in Churches or Mosques
Prayer group meetings
Church-based women’s group meetings
Religious health services
Individual counseling conducted by Priests, Imams, Pastors, or Deacons
Counseling by service providers in FBO clinics
Religious leader statements made in the press or in the community

Talking points or sermon guides for religious leaders about risks for AMA and HP pregnancies
FP method flipchart and leaflets
AMA/HP risk assessment tool for use by religious groups or FBO clinicians
Referral cards to FBO or regular clinics

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