Term Archives

  1. Your monitoring and evaluation (M&E) efforts help you to compare the effects of your program with its objectives and identify factors that contributed to or constrained the achievement of program goals. Results from monitoring and evaluation can also contribute to theory development and understanding. While M&E are important components of every SBCC program, they are […]
  2. Positioning is the identity you want your SBCC program to have. Positioning presents the determined strategic approaches in a way that is both persuasive and appealing to the intended audience. It provides direction for developing a memorable identity, shapes the development of messages, and helps determine the strategic approaches to be used. Positioning ensures that […]
  3. Now that the communication objectives have been determined, two tasks will help describe how the SBCC program will meet these objectives This “how” will be the strategic approaches used to achieve the communication objectives. Typically, a communication strategy will include several approaches, especially if addressing multiple audiences across the social ecological levels. The approaches chosen […]
  4. Communication objectives reflect the needs of the intended audience as well as the goals set by the program or funding agency. The objectives are directly related to tackling the core challenge. They clearly and concisely state: You will answer these questions by completing four tasks that will enable you to develop communication objectives. Communication objectives […]
  5. Your analysis in Step 1 identified potential priority groups. In Step 2, you will divide and organize these groups into audiences who have similar needs, preferences and characteristics. This is called segmenting the audience. Segmenting the audience determines the specific audiences on which to focus. This allows you to develop and implement activities that are the most […]
  6. An analysis of the situation will help determine: Your vision of what you want to happen The challenge you want to address and the context of the challenge Who is affected by the challenge What behaviors contribute to the challenge Who or what influences those behaviors With whom you can partner to overcome the challenge […]
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