Designing a Social and Behavior Change Communication Strategy


Congratulations! By following the previous seven steps, you are on your way to having a solid, strategic document that can guide SBCC program planning and implementation, messages and materials development, and M&E activities.

As you finalize your strategy, you may find, however, that not all the tasks included in this guide are relevant to your program or your objectives. You may find that some tasks are more useful than others for your particular situation, and it may not always be practical or fit your needs to complete each task. That is ok. The steps and tasks outlined here are illustrative guidelines with flexibility for adaptation as situations demand.

You may also find that over time, your strategy no longer fits with what you want to accomplish. Again, this is ok. Your strategy should be a living document that can be changed and revised as needed as your program is implemented.


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