Data and Report
If you choose to administer a market research questionnaire, one option is to use Survey Monkey. This is an automated program for collecting, organizing and presenting data. It can be used in the following ways:
You can send the survey out via email with a link. All responses will be captured on Survey Monkey.
You can conduct phone or face-to-face interviews and input the data yourself electronically.
After collecting the data, you need to compile all of the information into a well-written Market Research Report, which will inform the funder or investor that you have a full understanding of what will drive your target population to use the new SBCC product, service or intervention you intend to introduce.
Market Research Report Template
I. Prepare a brief report describing the findings from your market research. The report should follow the outline below and include information about:
a. The Research Objectives
b. The objectives of your market study
II. The Survey Design
a. The research method you used to collect data and information
b. The sample population studied
c. The questionnaire or research instrument you used
III. The Findings
a. A description of the data collection
IV. A Discussion about the Findings
a. The potential market for the new SBCC product, service or intervention
b. The specific benefits the target market will expect from the product, service or intervention
c. Adjustments that should be made to the prototype of the product, service or intervention prior to launch, to meet the needs of the target population
d. A reasonable price for the product, service or intervention
e. The place from which the product, service or intervention should be delivered
f. The quantity of the product, service or intervention that will be needed to meet potential market demand
g. Techniques to motivate people to use the product, service or intervention
V. Action Plan for Next Steps