Socio-ecological Approach

Behavior change theories help us understand why people act the way they do and why behaviors change. SBCC theories can be helpful to guide decisions about what audiences and behavioral determinants to focus on. Each theory or model explains behavioral change in a slightly different way but many share common premises. When designing SBCC strategies, we often draw from more than one behavior change theory to come up with an explanatory theoretical model.

The figure below displays helpful theories for SBCC for SSFFC medicine programs and identifies the intervention level according to the socio-ecological approach.