Drafting a Malaria in Pregnancy Strategy


In this section you will be guided through each element of a MiP SBCC strategy. Download this template and complete it by reviewing each of the steps below. While the content and examples in this guidance are MiP specific, the process is not. This template and the steps to completing it may be used to guide the development of any health topic. 

MiP SBCC Strategy Template


Problem statement(s)

Which MiP issues are the most pressing?

Keep in mind the age old saying "focus demands sacrifice." SBCC is most effective when targeted. What issues does your country have the resources to address and measure? 

Prompt care seeking for fever


SBCC emphasis

Broad, flexible approach

 In two to three paragraphs, summarize only the most important findings of your situation analysis (behaviors that need to be changed or encouraged) and then introduce what theory-based strategy will be used to influence this change. At this level, it is important to lay out general areas of focus, leaving room for local variation and adaptation as regions in each  country will have different needs. 


Behavior Objectives 

Which behaviors will lead to the greatest reductions in morbidity and mortality?

These behaviors should match those prioritized in your country's Malaria Strategic Plan. Your list should not be an all-inclusive wishlist, but a pragmatic selection of behaviors that can be measured over time. 

Prompt care seeking for fever

Communication Objectives

How to influence behaviors?

Communication objectives are the most important aspect of an SBCC strategy. Be careful to base your decisions about how to influence your target audiences on available data. 

Prompt care seeking for fever

Target audiences

Who to influence?

Specific groups of people whose behavior needs to change or who can enable or support a specific change in the behavior of others. 



Key promises

Motivate your audience

Means of motivating or convincing a target audience that a behavior is beneficial to them. 


Supporting points

Prove a behavior is do-able

Describe ways that a specific behavior is achievable, within someone's ability to adopt. 



Framing message content

The exact words that need to be communicated (and framed for maximum impact) to target audiences.


Mediums of communication

A mix of interpersonal communication, social mobilization, mass media or materials that will be used to influence identified audiences.


Intervention delivery

Articulate who will be communicating key messages and how this will be done.


You have completed the MiP section of your malaria SBCC strategy. You will notice that this I-Kit began with guidance on how to conduct a situation analysis, but that this template does not include a situation analysis. A program may or may not elect to conduct a separate situation analysis for each programatic area (vector control, MiP, case management). It is more likely one general situation analysis will be done, and each programmatic area will include elements in this template. For this reason choosing a theoretical model (a collection of several theories or theoretical concepts) may be more appropriate for an overall strategy, while specific theories may be more appropriate for specific programmatic areas like MiP. For example, the social-ecological and ideation models incorporate several theories and explain behavior change across different communication domains and in different levels of individual and social decision-making. For more about choosing theories for intervention-specific areas use the Center for Disease Control and Prevention's Theory Picker.

Would you like feedback on your new or revised MiP SBCC strategy? Email your strategy to miketoso@jhu.edu and the Roll Back Malaria SBCC Working Group MiP Task Force will review your strategy and submit feedback.

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