What Is Monitoring and Evaluation
Monitoring and evaluation (M&E) involves setting up systems to consistently review how the emergency communication response is progressing, what needs to be improved and whether the program goals are being met.
Monitoring is a continuous process that entails the regular collection and analysis of data to assist timely decision making, check whether activities are being executed according to plan, ensure accountability and provide the basis for evaluation and learning.
Evaluation assesses the degree of success obtained and determines to what extent the anticipated outcomes are produced. It measures whether the behavioral communication objectives have been achieved through specific intervention activities. Evaluation also provides insights into lessons learned and promising practices.
Why is M&E Important?
Through M&E it is possible to review how the intervention is progressing, recognize risks and challenges as they develop, and adjust the implementation strategy as necessary to achieve the program goal. In particular, M&E allows you to:
- Track progress of activities against indicators
- Adapt the strategy as needed against program goals and objectives
- Provide accountability to the audiences, partners and donors
- Assess the success of communication activities
- Identify lessons learned and best practices
- Inform future emergency communication response
In the initial phases of an emergency, M&E systems should remain light and dynamic due to time and resource constraints. As the emergency progresses, more formal M&E systems need to be established. The table below highlights some essential M&E steps in relation to each of the emergency phases.
|Initial Crisis||Initial Monitoring||
|Maintenance||Formal M&E System||
Based on the fact that M&E evolves through a communication response, the following steps are recommended to establish an effective system that allows for the monitoring of activities, informs changes where necessary and assesses progress towards the program goal at the end the emergency:
Key Steps for M&E in Emergency Communication