Activities
Assess a Program's Gender Status
- Activity 0.2: Understanding and Applying the Gender Equality Continuum
- Activity 0.1: Using a Checklist to Review your Program’s Current Status
Step 1: Set a Gender Transformative Vision
Step 2: Gather Gender Specific Information on the Current Situation
- Activity 2.1: Identifying the Core Problem
- Activity 2.2: Mapping Community Resources
- Activity 2.3: Examining Power Dynamics and Decision-Making
- Activity 2.4: Exploring and Prioritizing the Strengths, Opportunities and Challenges
Step 3: Create a Gender Focused Understanding of the Audience
Step 4: Address Gender with a Behavior Change Theory
Step 5: Define Gender Transformative Communication Objectives
Step 6: Select Strategic Approaches and Channels
- Activity 6.1: Using Models and Frameworks to Select the Right Approaches
- Activity 6.3: Identifying the Best Channels to Reach the Audience
Step 7: Integrate Gender into Program Positioning and Message Strategy