The key steps in the SBCC process that your team needs to focus on to make your program gender transformative.
Before you determine where and how to integrate gender into an existing SBCC or social marketing program, you need to determine where your current program stands, what information is still needed and how that information will impact the design, implementation and evaluation of your program. An SBCC or social marketing program should be designed to be either gender transformative, contribute to gender transformation or at the very least not reinforce gender inequalities and stereotypes in pursuit of project outcomes.
A gender transformative approach attempts to transform the underlying social structures, policies and social norms to achieve gender equality and promote positive change. This is done by:
The Gender Equality Continuum, which is a planning and diagnostic tool, emphasizes two key principles important for program implementation:
When revisiting your existing SBCC strategy or marketing plan remember that gender transformation is a process and does not happen overnight. Every program is unique with a different start and end point. The context in which you work may vary from country to country, community to community.
This activity will help you understand the Gender Equality Continuum and how to apply it to your program. The Gender Equality Continuum tool will help you think about and assess if, and how well, your interventions are currently identifying, examining and addressing gender considerations. Once you recognize where your program sits along the continuum, you will be able to better answer the questions in the checklist.
This activity will use a checklist to examine your current SBCC strategy or marketing plan to see how well gender is integrated into your program. The checklist will ask a series of questions to help you to determine the status of your program. Based your responses, you will be able to better identify which steps in the strategy design process to focus your attention.
Now that you have assessed your current program it is time to follow the steps of Strategy Design. Each step will help your team discover new information and revise the existing components of your SBCC strategy or marketing plan.
You may want to go through the full step-by-step guide, starting with setting a gender transformative vision, or you may choose to focus your attention on specific areas based on your responses to the checklist and where you sit along the Gender Equality Continuum. You can access each of the steps once you get started.