Chapter 7 provides step-by-step guidance on how to develop a communication strategy for Ebola. Use this chapter, along with Appendix A. Illustrative Ebola Communication Strategy, which provides a sample communication strategy.
The first step in deciding how and what to communicate during an Ebola outbreak, regardless of the outbreak stage, is to analyze and report on the current situation. This needs to happen quickly, which means the production of data should occur as soon as possible. Rapid assessments can supply that data, which can later be supplemented with a more in-depth situation analysis (for more information about Rapid Assessments, see Chapter 4. Conducting Rapid Assessments for Ebola Communication Responses).
Ebola Communication Strategy Guidance
Step 1
Situation Analysis
Step 2
Audience Segmentation
Step 3
Message Strategy
Step 4
Activities & Interventions
Step 5
Monitoring & Evaluation
Illustrative Ebola SBCC Strategy
Step 1
Situation Analysis
Step 2
Audience Segmentation
Step 3
Objectives & Message Strategy
Step 4
Activities & Interventions
Step 5
Monitoring & Evaluation
This illustrative strategy is based on global-level data, but countries can adapt it by replacing the content with information based on national and local studies and contexts.