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Key Concepts
Gender and Health Outcomes
Gender and Behavior Change
SBCC and Gender Theories
SBCC and Gender: Models and Frameworks
Existing Scales for Evaluating Impact
Evidence-Based Recommendations for Gender and SBCC
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Assess
Follow Steps
STEP 1: Set a Gender Transformative Vision
STEP 2: Gather Gender Specific Information on the Current Situation
STEP 3: Create a Gender Focused Understanding of the Audience
STEP 4: Address Gender with a Behavior Change Theory
STEP 5: Define Gender Transformative Communication Objectives
STEP 6: Select Strategic Approaches and Channels
STEP 7: Integrate Gender into Program Positioning and Message Strategy
STEP 8: Add Gender Indicators to a Monitoring and Evaluation Plan
STEP 9: Integrate Gender into the Strategy and Prepare for Next Steps
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Templates
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Templates
Assess a Program's Gender Status
Template 0.1.1: Gender Equality Continuum
Step 1:
Set a Gender Transformative Vision
Template 1.1.1: A Gender Transformative Vision
Template 1.2.1: Its Big News
Step 2:
Gather Gender Specific Information on the Current Situation
Template 2.1.1: Root Cause Analysis Pyramid
Template 2.2.1: Community and Social Resource Map
Template 2.3.1: Power and Decisions Matrix
Template 2.4.1: SWOT Analysis Table
Template 2.4.2: SWOT Priority Map
Template 2.4.3: Priority Action Table
Step 3:
Create a Gender Focused Understanding of the Audience
Template 3.1.1: Map your Audience’s Journey
Template 3.2.1:Audience Personas
Step 4:
Address Gender with a Behavior Change Theory
Template 4.1.1: Applying Gender to your Behavior Change Theory or Framework
Step 5:
Define Gender Transformative Communication Objectives
Template 5.1.1: Identify the Key Elements
Template 5.1.2: Communication Objectives Table
Step 6:
Select Strategic Approaches and Channels
Template 6.1.1: The Socio Ecological Model
Template 6.1.2: Table for Programmatic Approaches
Template 6.1.3: Pathways Model
Template 6.2.1: Choose the Right Channels and Activities
Step 7:
Integrate Gender into Program Positioning and Message Strategy
Template 7.1.1: SBCC Value Proposition Canvas
Template 7.2.1: Design the Right Messages
Step 8:
Add Gender Indicators to a Monitoring and Evaluation Plan
Template8.1.1: New Gender Indicators Tables