marla.shaivitz@jhu.edu
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Key Concepts
Gender and Health Outcomes
Gender and Behavior Change
SBCC and Gender Theories
SBCC and Gender: Models and Frameworks
Existing Scales for Evaluating Impact
Evidence-Based Recommendations for Gender and SBCC
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Assess
Follow Steps
STEP 1: Set a Gender Transformative Vision
STEP 2: Gather Gender Specific Information on the Current Situation
STEP 3: Create a Gender Focused Understanding of the Audience
STEP 4: Address Gender with a Behavior Change Theory
STEP 5: Define Gender Transformative Communication Objectives
STEP 6: Select Strategic Approaches and Channels
STEP 7: Integrate Gender into Program Positioning and Message Strategy
STEP 8: Add Gender Indicators to a Monitoring and Evaluation Plan
STEP 9: Integrate Gender into the Strategy and Prepare for Next Steps
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Resources
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Resources
Gender Specific Resources
Addressing the Role of Gender in the Demand for RMNCH Commodities: A Programming Guide
Care Gender Toolkit
Gender Equality Continuum
Gender Guide for Health Communication Programs
The Health COMpass Trending Topic: Gender
IGWG Gender and Health Toolkit
SBCC Programmatic Resources
Designing a Social and Behavior Change Communication Strategy
The Health COMpass: How to Conduct a Situation Analysis
The Health COMpass: How to Conduct a Root Cause Analysis
The Health COMpass: How to Do Audience Analysis
The Health COMpass: How to Do Audience Segmentation
The Health COMpass: How to Conduct a Program Analysis
The Health COMpass: How to Design SBCC Messages
The Health COMpass: How to Develop a Channel Mix
The Health COMpass: How to Create a Brand Strategy Part 2 - Developing Positioning for a Branded Product, Service or Behavior
The Health COMpass: How to Create a Brand Strategy Part 3 - Developing the Personality and Look of the Brand
P-Process
Pathways Framework
Socio-Ecological Model
A Theory Based Framework for Media Selection in Demand Generation Programs
Utilizing ICT in Demand Generation for Reproductive, Maternal, Newborn and Child Health
Research, Monitoring and Evaluation
Compendium of Gender Scales
The DHS Gender Corner
Gender-Equity or Gender Equality Scales and Indices for Potential Use in Aquatic Agricultural Systems
HC3 Research Primers
The Health COMpass: How to Develop a Logic Model
The Health COMpass: How to Develop Monitoring Indicators
The Health COMpass: How to Develop a Monitoring and Evaluation Plan
The Health COMpass: How to Conduct Qualitative Formative Research
Women’s Empowerment in Agriculture Index
The World’s Women 2010: Trends and Statistics
Case Examples Or Gender Projects
African Transformation
Brothers for Life
GREAT Project
Go Girls! Initiative Toolkit
Zazi: Know your Strength
Reproductive Health Access Project