Family Planning

A number of studies have shown that mass media and interpersonal interventions, coupled with service provision, have increased intention to use and demand for modern contraceptives, and raised contraceptive prevalence, contributing to lower fertility rates. To achieve these outcomes, family planning programs have integrated SBCC to:

  • Create informed and voluntary demand for family planning products and services
  • Ensure that individuals can use contraceptives correctly and appropriately
  • Improve client/provider interaction
  • Provide accurate information about sex, sexuality, and fertility
  • Address misconceptions about contraceptives and their effects
  • Increase societal acceptance for family planning

The Nigerian Urban Reproductive Health Initiative (NURHI) is funded by the Bill & Melinda Gates Foundation and managed by Johns Hopkins Center for Communication Programs (CCP). NURHI integrates high-quality services and effective SBCC throughout the three phases of service delivery. During the first phase of the project (2009–2014) in six urban centers, the project demonstrated an increase in knowledge about modern family planning methods and where services were available, and an increase in contraceptive prevalence rates in every city where the project was implemented. 


More information on the NURHI Project | NURHI Case Study

For additional family planning-related evidence on the impact of integrating SBCC and health services, see the following resources: