Challenge 6
Transportation can be a barrier
Some young people may not be able to get to your program if they live or work in a different part of the city. In many major cities, traffic is a huge problem. It can take hours to move just a few kilometers. Equally challenging, at times, is finding money to pay for transport to attend your program.
Strategy
If the geographic area is large and transportation limited, consider conducting IPC activities in several areas of the city where your intended audience lives instead of requiring that they travel to a central location. Consider providing transport reimbursement. Also consider other communication channels, such as radio or SMS, which may be more accessible for young people that cannot travel to you, or to whom you cannot travel.
To limit travel and transportation costs, you can rely on focal points to act as a link between youth in the community and the program. Make sure you run meetings and activities from youth centers where young people already attend and ask young people to suggest solutions to the transport challenges.