Part 2: Essential Elements of SBCC Programs for Urban Adolescents

Part 2: Essential Elements of SBCC Programs for Urban Adolescents

Part 2: Essential Elements of SBCC Programs for Urban Adolescents

While the process of developing SBCC programs includes similar steps, regardless of the intended audience, in this I-Kit we are focusing on seven “Essential Elements” to strengthen SRH SBCC programs with urban adolescents. You may be interested in going through all Essential Elements from 1 to 7 or in using only some of the Essential Elements, depending on your program’s needs. You can decide what is best for you and your team.

For each Essential Element, you will be able to answer:

  • What is the purpose?
  • Why is this important?
  • What are the key steps?

The key steps are not intended to provide a detailed process of tasks for each Essential Element, but rather to highlight critical components of SBCC program design for that element, as well as considerations in tailoring for an urban youth audience.

Blank Worksheets are included in each Essential Element so that you can apply what you learn. To help you complete the Worksheets, example Worksheets are provided using fictional data from the Zanbe program.

The following lists the seven Essential Elements and corresponding Resources and Worksheets:

Essential Element 1

Collecting Helpful Information about Urban Adolescents

Essential Element 2

Navigating the Urban Environment for Adolescents

Essential Element 3

Segmenting Your Audience

Essential Element 4

Creating an Audience Profile

Essential Element 5

Establishing Behavioral Objectives and Indicators

Essential Element 6

Identifying Communication Channels in the Urban Environment

Essential Element 7

Developing Messages for Urban Adolescents

No Comments

Post a Reply