Pretest Profiles with the Audience

When you have created your profile, it can be very useful to pretest it with the represented and intended audience, including urban adolescents and their secondary audiences. You can present the audience profile to the group and then ask them a series of questions to help you validate and clarify the profile. Remind them that there is no right or wrong answer; you just want to make sure that your profile reflects reality. Some questions to ask could include:

Does this sound like someone that you know or experiences that you have had?

 How accurate is the description of this person’s KAB? What, if anything, would you change?

 How accurate is the description about what this person does during the day? What, if anything, would you change?

 How accurate are his/her likes and dislikes? What, if anything, would you change?

 What about his/hers fears and dreams? What, if anything, would you change?

 Is there anything else that you think would be important to add or remove to make it more accurate?

Alternatively you can complete the Worksheet directly with your intended audience and there would be no need to pretest it.