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 Why join the LMS

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Expert Teachers

Expert Teachers

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Brochure Downloads

Brochure Downloads

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Online Courses

Online Courses

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About LMS Theme

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When an unknown printer took a galley of type and scrambled it to make a type specimen book. Praesent pulvinar massa nec augue malsuada in aliquam odio interdum Praesent pulvinar massa nec augue malsuada in aliquam odio interdum Praesent pulvinar massa nec augue malsuada in aliquam odio interdum.

Start Learning

Awesome Features

Lots of Features

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Speed Customization

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Special Settings

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Our Happy Clients

<span>Cambridge Telcecom</span>
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi hendrerit elit turpis, a porttitor tellus sollicitudin at. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos."
Sheela Nelly Cambridge Telcecom
<span>Cambridge Telcecom</span>
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi hendrerit elit turpis, a porttitor tellus sollicitudin at. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos."
Jason Smith Cambridge Telcecom

Upcoming Events

Latest News 

3000
Learners Educated
432
Categories Listed
9834
Languages Available
934
Courses Available

Our Clients

Some Great Features of LMS theme

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Welcome to LMS Theme

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  • Lorem ipsum dolor sit euismod diam
  • Praesent convallis nibh ollicitudin sit amet
  • Nullam ac sapien sit ac malesuada arca

Who We are

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. Lorem Ipsum available, but the majority have suffered alteration in some form. Vivamus adipiscing lobortis sagittis. Nullam tempus mauris dolor, ac malesuada arcu. Praesent dolor quam, tincidunt in sollicitudin sit amet, volutpat sed velit. Nullam non neque ipsum.

Purchase Now
Print Design   - 50%
Creative Team - 75%
Programmers   - 60%
SEO   - 45%
Content Development - 35%

Take a look to our services

Custom Post type for Courses

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Sensei plugin support

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Buddypress Support

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Woocommerce Support

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Custom Post type for Teachers

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Custom Search for courses

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lms-showcase

Our Happy Customers

Our Clients

Lots of Features

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Creative Design

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Faster Development

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Our Technological services has been improved vastly

Come Experience the real life situations of saving life

Our Expert Teachers

Why us

What is the difference between lease and licence agreement?
How ownership of property is acquired by a person?
How ownership of property is acquired by a person?

Main Services

Guaranteed uploads

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20 Predefined Skins

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Many Shortcodes

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Fullwidth Template

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Parallax Effect

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Woocommerce Ready

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WPML Support

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Excellent Support

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In Case You Need Help

Presales Question

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Need Support

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Check Forum

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Heading / Title

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Table

Header1 Header2 Header3 Header4 Header5
Division1 Division2 Division3 Division4 Division5
Division1 Division2 Division3 Division4 Division5
Division1 Division2 Division3 Division4 Division5
Division1 Division2 Division3 Division4 Division5
Header1 Header2 Header3 Header4
Division1 Division2 Division3 Division4
Division1 Division2 Division3 Division4
Division1 Division2 Division3 Division4
Division1 Division2 Division3 Division4

Give us a message

Your Name (required)

Your Email (required)

Subject

Your Message

Contact Info

The Design Themes Inc.
Mary Jane St, Sydney 2233 Australia.

+1 200 258 2145

+1 100 458 2345

+91 12345 67890

Services

Lots of Features

When an unknown printer took a galley of type and scrambled it to make a type specimen book.

Creative Design

When an unknown printer took a galley of type and scrambled it to make a type specimen book.

Faster Deployment

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Cloud Support

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Special Settings

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100% Responsive

When an unknown printer took a galley of type and scrambled it to make a type specimen book.

Our Technological services has been improved vastly

Come Experience the real life situations of saving life

Our Expert Teachers

Why us

What is the difference between lease and licence agreement?
How ownership of property is acquired by a person?
How ownership of property is acquired by a person?

Our Portfolio

When an unknown printer took a galley of type and scrambled it to make a type specimen book. Donec vitae sapien ut libero

venenatis faucibus. Nullam quis ante.

Our Happy Customers

Lots of Features

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Creative Design

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Fater Development

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Our Portfolio

When an unknown printer took a galley of type and scrambled it to make a type specimen book. Donec vitae sapien ut libero

venenatis faucibus. Nullam quis ante.

About LMS Theme

Praesent dolor quam, tincidunt in sollicitudin sit amet, volutpat sed velit. Nullam non neque ipsum. Consectetur adipiscing elit. Praesent pulvinar massa nec augue malsuada in aliquam odio interdum. Fusce vulputate eleifend sapien. Vestibulum purus quam, scelerisque ut, mollis sed, nonummy id, metus. Praesent pulvinar massa nec augue malsuada in aliquam odio interdum

When an unknown printer took a galley of type and scrambled it to make a type specimen book. Praesent pulvinar massa nec augue malsuada in aliquam odio interdum Praesent pulvinar massa nec augue malsuada in aliquam odio interdum Praesent pulvinar massa nec augue malsuada in aliquam odio interdum.

Purchase Theme

Awesome Features

Lots of Features

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Speed Customization

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Special Settings

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You will love this theme with your hands on

The Elegant theme with beautiful features that is easy to customize

Our Happy Customers

Our Clients

Lots of Features

When an unknown printer took a galley of type and scrambled it to make a type specimen book.

Creative Design

When an unknown printer took a galley of type and scrambled it to make a type specimen book.

Faster Development

When an unknown printer took a galley of type and scrambled it to make a type specimen book.

You will love this theme with your hands on

The Elegant theme with beautiful features that is easy to customize

iphone-black

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When an unknown printer took a galley of type and scrambled it to make a type specimen book.

Special Features

  • Multiple Header Options
  • 100% Responsive
  • Parallax Support
  • Premium Sliders
  • Lots of HTML elements and Shortcodes
  • Extremely Flexible

shadow

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When an unknown printer took a galley of type and scrambled it to make a type specimen book.

Praesent dolor quam, tincidunt in sollicitudin sit amet, volutpat sed velit. Nullam non neque ipsum. Consectetur adipiscing elit. Praesent pulvinar massa nec augue malsuada in aliquam odio interdum. Fusce vulputate eleifend sapien. Vestibulum purus quam, scelerisque ut, mollis sed, nonummy id, metus.

When an unknown printer took a galley of type and scrambled it to make a type specimen book.

LMS Theme Features

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Lots of Features

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Cloud Support

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Special Settings

When an unknown printer took a galley of type and scrambled it to make a type specimen book.

Creative Design

When an unknown printer took a galley of type and scrambled it to make a type specimen book.

Zoom Functionality

When an unknown printer took a galley of type and scrambled it to make a type specimen book.

Easy Customization

When an unknown printer took a galley of type and scrambled it to make a type specimen book.

Our Blog

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libero venenatis faucibus. Nullam quis ante.

Awesome Features

Lots of Features

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Speed Customization

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Special Settings

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Our Happy Customers

Our Clients

Lots of Features

Nunc at pretium est curabitur commodo leac est venenatis egestas sed aliquet auguevelit.

Creative Design

Nunc at pretium est curabitur commodo leac est venenatis egestas sed aliquet auguevelit.

Faster Development

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Our Blog

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libero venenatis faucibus. Nullam quis ante.

ipad

Best Multipurpose Theme

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Our Portfolio

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venenatis faucibus. Nullam quis ante.

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LMS Theme's Excellent Features

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venenatis faucibus. Nullam quis ante.

100% Responsive

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Know More
Cloud Support

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Know More
Advanced Options

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Know More

Our Technological services has been improved vastly

Come Experience the real life situations of saving life

Why LMS Theme

Why LmsTheme is said the best multipurpose theme

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writing-man

Lots of Features

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Speedy Customization

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Specail Settings

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Creative Design

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Faster Development

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Pricing Table

Basic
$20 month
  • 5 Projects
  • 10GB Storage
  • No Time Tracking
  • Enhanced Security
  • Unlimited Bandwidth
Standard
$40 month
  • 10 Projects
  • 100GB Storage
  • No Time Tracking
  • Enhanced Security
  • Unlimited Bandwidth
Premium
$60 month
  • 20 Projects
  • 200GB Storage
  • No Time Tracking
  • Enhanced Security
  • Unlimited Bandwidth
Ultimate
$80 month
  • 30 Projects
  • 300GB Storage
  • No Time Tracking
  • Enhanced Security
  • Unlimited Bandwidth

Our Happy Customers


Give us a message

Your Name (required)

Your Email (required)

Subject

Your Message

Contact Info

The Design Themes Inc.
Mary Jane St, Sydney 2233 Australia.

+1 200 258 2145

+1 100 458 2345

+91 12345 67890

Give us a message

Your Name (required)

Your Email (required)

Subject

Your Message

Contact Info

The Design Themes Inc.
Mary Jane St, Sydney 2233 Australia.

+1 200 258 2145

+1 100 458 2345

+91 12345 67890

Revolution Slider Error: Slider with alias about not found.

Welcome to LMS Theme

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi euismod diam eu arcu volutpat ut adipiscing sem auctor. Vivamus adipiscing lobortis sagittis. Nullam tempus mauris dolor, ac malesuada arcu. Praesent dolor quam, tincidunt in sollicitudin sit amet, volutpat sed velit. Nullam non neque ipsum.

  • Lorem ipsum dolor sit euismod diam
  • Praesent convallis nibh ollicitudin sit amet
  • Nullam ac sapien sit ac malesuada arca

Who We are

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. Lorem Ipsum available, but the majority have suffered alteration in some form. Vivamus adipiscing lobortis sagittis. Nullam tempus mauris dolor, ac malesuada arcu. Praesent dolor quam, tincidunt in sollicitudin sit amet, volutpat sed velit. Nullam non neque ipsum.

Purchase Now
Print Design   - 50%
Creative Team - 75%
Programmers   - 60%
SEO   - 45%
Content Development - 35%

Our Statistics

2011
2012
2013
2014

Our Happy Customers

In Case You Need Help

Presales Question

Nunc at pretium est curabitur commodo leac est venenatis egestas sed aliquet auguevelit. When an unknown printer took a galley.

Need Support

Nunc at pretium est curabitur commodo leac est venenatis egestas sed aliquet auguevelit. When an unknown printer took a galley.

Check Forum

Nunc at pretium est curabitur commodo leac est venenatis egestas sed aliquet auguevelit. When an unknown printer took a galley.

Our Clients

Revolution Slider Error: Slider with alias about not found.

Welcome to LMS Theme

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi euismod diam eu arcu volutpat ut adipiscing sem auctor. Vivamus adipiscing lobortis sagittis. Nullam tempus mauris dolor, ac malesuada arcu. Praesent dolor quam, tincidunt in sollicitudin sit amet, volutpat sed velit. Nullam non neque ipsum.

  • Lorem ipsum dolor sit euismod diam
  • Praesent convallis nibh ollicitudin sit amet
  • Nullam ac sapien sit ac malesuada arca

Who We are

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. Lorem Ipsum available, but the majority have suffered alteration in some form. Vivamus adipiscing lobortis sagittis. Nullam tempus mauris dolor, ac malesuada arcu. Praesent dolor quam, tincidunt in sollicitudin sit amet, volutpat sed velit. Nullam non neque ipsum.

Purchase Now
Print Design   - 50%
Creative Team - 75%
Programmers   - 60%
SEO   - 45%
Content Development - 35%

Our Statistics

2011
2012
2013
2014

Our Happy Customers

In Case You Need Help

Presales Question

Nunc at pretium est curabitur commodo leac est venenatis egestas sed aliquet auguevelit. When an unknown printer took a galley.

Need Support

Nunc at pretium est curabitur commodo leac est venenatis egestas sed aliquet auguevelit. When an unknown printer took a galley.

Check Forum

Nunc at pretium est curabitur commodo leac est venenatis egestas sed aliquet auguevelit. When an unknown printer took a galley.

Our Clients

Revolution Slider Error: Slider with alias about not found.

Welcome to LMS Theme

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi euismod diam eu arcu volutpat ut adipiscing sem auctor. Vivamus adipiscing lobortis sagittis. Nullam tempus mauris dolor, ac malesuada arcu. Praesent dolor quam, tincidunt in sollicitudin sit amet, volutpat sed velit. Nullam non neque ipsum.

  • Lorem ipsum dolor sit euismod diam
  • Praesent convallis nibh ollicitudin sit amet
  • Nullam ac sapien sit ac malesuada arca

Who We are

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. Lorem Ipsum available, but the majority have suffered alteration in some form. Vivamus adipiscing lobortis sagittis. Nullam tempus mauris dolor, ac malesuada arcu. Praesent dolor quam, tincidunt in sollicitudin sit amet, volutpat sed velit. Nullam non neque ipsum.

Purchase Now
Print Design   - 50%
Creative Team - 75%
Programmers   - 60%
SEO   - 45%
Content Development - 35%

Our Statistics

2011
2012
2013
2014

Our Happy Customers

In Case You Need Help

Presales Question

Nunc at pretium est curabitur commodo leac est venenatis egestas sed aliquet auguevelit. When an unknown printer took a galley.

Need Support

Nunc at pretium est curabitur commodo leac est venenatis egestas sed aliquet auguevelit. When an unknown printer took a galley.

Check Forum

Nunc at pretium est curabitur commodo leac est venenatis egestas sed aliquet auguevelit. When an unknown printer took a galley.

Our Clients

Revolution Slider Error: Slider with alias about not found.

Welcome to LMS Theme

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi euismod diam eu arcu volutpat ut adipiscing sem auctor. Vivamus adipiscing lobortis sagittis. Nullam tempus mauris dolor, ac malesuada arcu. Praesent dolor quam, tincidunt in sollicitudin sit amet, volutpat sed velit. Nullam non neque ipsum.

  • Lorem ipsum dolor sit euismod diam
  • Praesent convallis nibh ollicitudin sit amet
  • Nullam ac sapien sit ac malesuada arca

Who We are

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. Lorem Ipsum available, but the majority have suffered alteration in some form. Vivamus adipiscing lobortis sagittis. Nullam tempus mauris dolor, ac malesuada arcu. Praesent dolor quam, tincidunt in sollicitudin sit amet, volutpat sed velit. Nullam non neque ipsum.

Purchase Now
Print Design   - 50%
Creative Team - 75%
Programmers   - 60%
SEO   - 45%
Content Development - 35%

Our Statistics

2011
2012
2013
2014

Our Happy Customers

In Case You Need Help

Presales Question

Nunc at pretium est curabitur commodo leac est venenatis egestas sed aliquet auguevelit. When an unknown printer took a galley.

Need Support

Nunc at pretium est curabitur commodo leac est venenatis egestas sed aliquet auguevelit. When an unknown printer took a galley.

Check Forum

Nunc at pretium est curabitur commodo leac est venenatis egestas sed aliquet auguevelit. When an unknown printer took a galley.

Our Clients

Horizontal Tabs

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Tab 2 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi hendrerit elit turpis, a porttitor tellus sollicitudin at. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Tab 3 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi hendrerit elit turpis, a porttitor tellus sollicitudin at. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Vertical Tabs

Tab 1 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi hendrerit elit turpis, a porttitor tellus sollicitudin at. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Tab 2 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi hendrerit elit turpis, a porttitor tellus sollicitudin at. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Tab 3 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi hendrerit elit turpis, a porttitor tellus sollicitudin at. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Standard Toggle Style

Toggle 1
Toggle 2
Toggle 3

Framed Toggle Style

Toggle 1
Toggle 2
Toggle 3

Standard Accordion

Accordion 1
Accordion 2
Accordion 3

Framed Accordion

Accordion 1
Accordion 2
Accordion 3

Buttons

Ordered Lists

  1. Lorem ipsum dolor sit
  2. Praesent convallis nibh
  3. Nullam ac sapien sit
  4. Phasellus auctor augue
  1. Lorem ipsum dolor sit
  2. Praesent convallis nibh
  3. Nullam ac sapien sit
  4. Phasellus auctor augue
  1. Lorem ipsum dolor sit
  2. Praesent convallis nibh
  3. Nullam ac sapien sit
  4. Phasellus auctor augue
  1. Lorem ipsum dolor sit
  2. Praesent convallis nibh
  3. Nullam ac sapien sit
  4. Phasellus auctor augue
  1. Lorem ipsum dolor sit
  2. Praesent convallis nibh
  3. Nullam ac sapien sit
  4. Phasellus auctor augue
  1. Lorem ipsum dolor sit
  2. Praesent convallis nibh
  3. Nullam ac sapien sit
  4. Phasellus auctor augue

Unordered Lists

  • Lorem ipsum dolor sit
  • Praesent convallis nibh
  • Nullam ac sapien sit
  • Phasellus auctor augue
  • Lorem ipsum dolor sit
  • Praesent convallis nibh
  • Nullam ac sapien sit
  • Phasellus auctor augue
  • Lorem ipsum dolor sit
  • Praesent convallis nibh
  • Nullam ac sapien sit
  • Phasellus auctor augue
  • Lorem ipsum dolor sit
  • Praesent convallis nibh
  • Nullam ac sapien sit
  • Phasellus auctor augue

Titled Boxes

Blue Titled Box
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi hendrerit elit turpis, a porttitor tellus sollicitudin at. Class aptent taciti sociosqu ad litora torquent per conubia nostra per inceptos himenaeos.,
orange Titled Box
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi hendrerit elit turpis, a porttitor tellus sollicitudin at. Class aptent taciti sociosqu ad litora torquent per conubia nostra per inceptos himenaeos.,
Pink Titled Box
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi hendrerit elit turpis, a porttitor tellus sollicitudin at. Class aptent taciti sociosqu ad litora torquent per conubia nostra per inceptos himenaeos.,
Green Titled Box
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi hendrerit elit turpis, a porttitor tellus sollicitudin at. Class aptent taciti sociosqu ad litora torquent per conubia nostra per inceptos himenaeos.,

 Notification Boxes 

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Colored Box

Well Trained Professionals

Nunc at pretium est curabitur commodo leac est venenatis egestas sed aliquet auguevelit.

Know More
Well Trained Professionals

Nunc at pretium est curabitur commodo leac est venenatis egestas sed aliquet auguevelit.

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Well Trained Professionals

Nunc at pretium est curabitur commodo leac est venenatis egestas sed aliquet auguevelit.

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Well Trained Professionals

Nunc at pretium est curabitur commodo leac est venenatis egestas sed aliquet auguevelit.

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Well Trained Professionals

Nunc at pretium est curabitur commodo leac est venenatis egestas sed aliquet auguevelit.

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Well Trained Professionals

Nunc at pretium est curabitur commodo leac est venenatis egestas sed aliquet auguevelit.

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Pricing Table : Type 1

Basic
$20 month
  • 5 Projects
  • 10GB Storage
  • No Time Tracking
  • Enhanced Security
  • Unlimited Bandwidth
Standard
$40 month
  • 10 Projects
  • 100GB Storage
  • No Time Tracking
  • Enhanced Security
  • Unlimited Bandwidth
Premium
$60 month
  • 20 Projects
  • 200GB Storage
  • No Time Tracking
  • Enhanced Security
  • Unlimited Bandwidth
Ultimate
$80 month
  • 30 Projects
  • 300GB Storage
  • No Time Tracking
  • Enhanced Security
  • Unlimited Bandwidth

Pricing Table : Type 2

Basic
$20 month
  • 5 Projects
  • 10GB Storage
  • No Time Tracking
  • Enhanced Security
  • Unlimited Bandwidth
Standard
$40 month
  • 10 Projects
  • 100GB Storage
  • No Time Tracking
  • Enhanced Security
  • Unlimited Bandwidth
Premium
$60 month
  • 20 Projects
  • 200GB Storage
  • No Time Tracking
  • Enhanced Security
  • Unlimited Bandwidth
Ultimate
$80 month
  • 30 Projects
  • 300GB Storage
  • No Time Tracking
  • Enhanced Security
  • Unlimited Bandwidth

Progress Bars

Print Design - 50%
Creative Team - 75%
Programmers - 60%
SEO - 45%
Content Development - 35%
WordPress - 85%
Html5 / CSS3 - 45%
Shopify - 75%
BigCommerce - 85%
SEO - 45%

Info Graphic Charts

40%
Laasd pamade eleifend la sapien. Vestibulum purus quam.
70%
Laasd pamade eleifend la sapien. Vestibulum purus quam.
90%
Laasd pamade eleifend la sapien. Vestibulum purus quam.
50%
Laasd pamade eleifend la sapien. Vestibulum purus quam.

Donut Charts

2000
2005
2010
2014
2000
2005
2010
2000
2005
2010

Two Columns

1/2 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do  ex fb aute in esse eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex eafb aute in cd commodo consequat. Duis aute irure dolor in  eprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
1/2 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do  ex fb aute in esse eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex eafb aute in commodo consequat. Duis aute irure dolor in eprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est aborum.

Three Columns

1/3 Lorem ipsum dolor sit amet, consectetur facd ase laboris adipisicing elit, sed does eiusmod tempor laboris incididunt ut labore as  et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
1/3 Lorem ipsum dolor sit amet, consectetur facd ase laboris adipisicing elit, sed does eiusmod tempor laboris incididunt ut labore as  et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
1/3 Lorem ipsum dolor sit amet, consectetur facd ase laboris adipisicing elit, sed does eiusmod tempor laboris incididunt ut labore as  et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
1/3 Lorem ipsum dolor sit amet, consectetur facd ase laboris adipisicing elit, sed does eiusmod tempor laboris incididunt ut labore as  et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
2/3 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in eprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est aborum.quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in eprehenderit in .

Four Columns

1/4 Lorem ipsum dolor sit amet did, consectetur adipisicing elit, sedu do eiusmod tempor incididunt ut labore et dolore magna aliqua.
1/4 Lorem ipsum dolor sit amet did, consectetur adipisicing elit, sedu do eiusmod tempor incididunt ut labore et dolore magna aliqua.
1/4 Lorem ipsum dolor sit amet did, consectetur adipisicing elit, sedu do eiusmod tempor incididunt ut labore et dolore magna aliqua.
1/4 Lorem ipsum dolor sit amet did, consectetur adipisicing elit, sedu do eiusmod tempor incididunt ut labore et dolore magna aliqua.
1/4 Lorem ipsum dolor sit amet did, consectetur adipisicing elit, sedu do eiusmod tempor incididunt ut labore et dolore magna aliqua.
1/4 Lorem ipsum dolor sit amet did, consectetur adipisicing elit, sedu do eiusmod tempor incididunt ut labore et dolore magna aliqua.
2/4 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla.
1/4 Lorem ipsum dolor sit amet did, consectetur adipisicing elit, sedu do eiusmod tempor incididunt ut labore et dolore magna aliqua.
3/4 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla.Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Five Columns

1/5 Lorem ipsum dolor sit amet, consectetur gova adipisicing elit, sed do exc fb ac aute in esse eiusmod tempeor incididunt
1/5 Lorem ipsum dolor sit amet, consectetur gova adipisicing elit, sed do exc fb ac aute in esse eiusmod tempeor incididunt
1/5 Lorem ipsum dolor sit amet, consectetur gova adipisicing elit, sed do exc fb ac aute in esse eiusmod tempeor incididunt
1/5 Lorem ipsum dolor sit amet, consectetur gova adipisicing elit, sed do exc fb ac aute in esse eiusmod tempeor incididunt
1/5 Lorem ipsum dolor sit amet, consectetur gova adipisicing elit, sed do exc fb ac aute in esse eiusmod tempeor incididunt

Six Columns

1/6 Lorem ipsum do dolor sit amet, sa conse actetur gova design adipisicing elit, sed do exc fb ac aute in esse deserunt mollit eiusmod temapeor incididunt
1/6 Lorem ipsum do dolor sit amet, sa conse actetur gova design adipisicing elit, sed do exc fb ac aute in esse deserunt mollit eiusmod temapeor incididunt
1/6 Lorem ipsum do dolor sit amet, sa conse actetur gova design adipisicing elit, sed do exc fb ac aute in esse deserunt mollit eiusmod temapeor incididunt
1/6 Lorem ipsum do dolor sit amet, sa conse actetur gova design adipisicing elit, sed do exc fb ac aute in esse deserunt mollit eiusmod temapeor incididunt
1/6 Lorem ipsum do dolor sit amet, sa conse actetur gova design adipisicing elit, sed do exc fb ac aute in esse deserunt mollit eiusmod temapeor incididunt
1/6 Lorem ipsum do dolor sit amet, sa conse actetur gova design adipisicing elit, sed do exc fb ac aute in esse deserunt mollit eiusmod temapeor incididunt

 

Blockquote

 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam id augue vitae odio accumsan condimentum id in urna. Integer sit amet felis sit amet magna dignissim pharetra ut eget orci. Etiam dictum, nunc id feugiat cursus, nulla orci pretium nisl, eget lacinia felis enim et libero.– Design Themes
 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam id augue vitae odio accumsan condimentum id in urna. Integer sit amet felis sit amet magna dignissim pharetra ut eget orci. Etiam dictum, nunc id feugiat cursus, nulla orci pretium nisl, eget lacinia felis enim et libero.– Design Themes
 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam id augue vitae odio accumsan condimentum id in urna. Integer sit amet felis sit amet magna dignissim pharetra ut eget orci. Etiam dictum, nunc id feugiat cursus, nulla orci pretium nisl, eget lacinia felis enim et libero.– Design Themes
 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam id augue vitae odio accumsan condimentum id in urna. Integer sit amet felis sit amet magna dignissim pharetra ut eget orci. Etiam dictum, nunc id feugiat cursus, nulla orci pretium nisl, eget lacinia felis enim et libero.– Design Themes

Pullquotes

Type1

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam id augue vitae odio accumsan condimentum id in urna. Integer sit amet felis sit amet magna dignissim pharetra ut eget orci. Etiam dictum, nunc id feugiat cursus, nulla orci pretium nisl, eget lacinia felis enim et libero. Nulla vestibulum sem a est tempus sed fringilla lorem sagittis. Phasellus mi orci, fermentum. Lorem ipsum dolor sit amet, consectetur adipiscing. Vivamus ac luctus ligula. Phasellus a ligula blandit   Aonsectetur adipiscing elit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam id augue vitae odio accumsan condimentum id in urna. Integer sit amet felis sit amet magna dignissim pharetra ut eget orci. Etiam dictum, nunc id feugiat cursus, nulla orci pretium nisl, eget lacinia felis enim et libero. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ac luctus ligula. Phasellus a ligula blandit Aonsectetur adipiscing.

Nunc iaculis suscipit dui. Nam sit amet sem. Aliquam libero nisi, imperdiet at, tincidunt nec, gravida vehicula, nisl. Praesent mattis, massa quis luctus fermentum, turpis mi volutpat justo, eu volutpat enim diam eget metus.

Nam sit amet sem. Nullam dignissim convallis est. Quisque aliquam. Donec faucibus. Nunc iaculis suscipit dui. Nam sit amet sem. Praesent mattis, massa quis luctus fermentum, turpis mi volutpat justo, eu volutpat enim diam eget metus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam id augue vitae odio accumsan condimentum id in urna. Integer sit amet felis sit amet magna dignissim pharetra ut eget orci. Etiam dictum, nunc id feugiat cursus, nulla orci pretium nisl, eget lacinia felis enim et libero.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ac luctus ligula. Phasellus a ligula blandit

Type2

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam id augue vitae odio accumsan condimentum id in urna. Integer sit amet felis sit amet magna dignissim pharetra ut eget orci. Etiam dictum, nunc id feugiat cursus, nulla orci pretium nisl, eget lacinia felis enim et libero. Nulla vestibulum sem a est tempus sed fringilla lorem sagittis. Phasellus mi orci, fermentum. Lorem ipsum dolor sit amet, consectetur adipiscing. Vivamus ac luctus ligula. Phasellus a ligula blandit Aonsectetur adipiscing elit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam id augue vitae odio accumsan condimentum id in urna. Integer sit amet felis sit amet magna dignissim pharetra ut eget orci. Etiam dictum, nunc id feugiat cursus, nulla orci pretium nisl, eget lacinia felis enim et libero. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus luctus ligula. Phasellus a ligula blandit Aonsectetur adipiscing.

Nunc iaculis suscipit dui. Nam sit amet sem. Aliquam libero nisi, imperdiet at, tincidunt nec, gravida vehicula, nisl. Praesent mattis, massa quis luctus fermentum, turpis mi volutpat justo, eu volutpat enim diam eget metus.

Nam sit amet sem. Nullam dignissim convallis est. Quisque aliquam. Donec faucibus. Nunc iaculis suscipit dui. Nam sit amet sem. Praesent mattis, massa quis luctus fermentum, turpis mi volutpat justo, eu volutpat enim diam eget metus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam id augue vitae odio accumsan condimentum id in urna. Integer sit amet felis sit amet magna dignissim pharetra ut eget orci. Etiam dictum, nunc id feugiat cursus, nulla orci pretium nisl, eget lacinia felis enim et libero.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ac luctus ligula. Phasellus a ligula blandit

Type3

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam id augue vitae odio accumsan condimentum id in urna. Integer sit amet felis sit amet magna dignissim pharetra ut eget orci. Etiam dictum, nunc id feugiat cursus, nulla orci pretium nisl, eget lacinia felis enim et libero. Nulla vestibulum sem a est tempus sed fringilla lorem sagittis. Phasellus mi orci, fermentum. Lorem ipsum dolor sit amet, consectetur adipiscing. Vivamus ac luctus ligula. Phasellus a ligula blandit Aonsectetur adipiscing elit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam id augue vitae odio accumsan condimentum id in urna. Integer sit amet felis sit amet magna dignissim pharetra ut eget orci. Etiam dictum, nunc id feugiat cursus, nulla orci pretium nisl, eget lacinia felis enim et libero. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus luctus ligula. Phasellus a ligula blandit Aonsectetur adipiscing.

Nunc iaculis suscipit dui. Nam sit amet sem. Aliquam libero nisi, imperdiet at, tincidunt nec, gravida vehicula, nisl. Praesent mattis, massa quis luctus fermentum, turpis mi volutpat justo, eu volutpat enim diam eget metus.

Nam sit amet sem. Nullam dignissim convallis est. Quisque aliquam. Donec faucibus. Nunc iaculis suscipit dui. Nam sit amet sem. Praesent mattis, massa quis luctus fermentum, turpis mi volutpat justo, eu volutpat enim diam eget metus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam id augue vitae odio accumsan condimentum id in urna. Integer sit amet felis sit amet magna dignissim pharetra ut eget orci. Etiam dictum, nunc id feugiat cursus, nulla orci pretium nisl, eget lacinia felis enim et libero.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ac luctus ligula. Phasellus a ligula blandit

Type4

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam id augue vitae odio accumsan condimentum id in urna. Integer sit amet felis sit amet magna dignissim pharetra ut eget orci. Etiam dictum, nunc id feugiat cursus, nulla orci pretium nisl, eget lacinia felis enim et libero. Nulla vestibulum sem a est tempus sed fringilla lorem sagittis. Phasellus mi orci, fermentum. Lorem ipsum dolor sit amet, consectetur adipiscing. Vivamus ac luctus ligula. Phasellus a ligula blandit Aonsectetur adipiscing elit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam id augue vitae odio accumsan condimentum id in urna. Integer sit amet felis sit amet magna dignissim pharetra ut eget orci. Etiam dictum, nunc id feugiat cursus, nulla orci pretium nisl, eget lacinia felis enim et libero. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus luctus ligula. Phasellus a ligula blandit Aonsectetur adipiscing.

Nunc iaculis suscipit dui. Nam sit amet sem. Aliquam libero nisi, imperdiet at, tincidunt nec, gravida vehicula, nisl. Praesent mattis, massa quis luctus fermentum, turpis mi volutpat justo, eu volutpat enim diam eget metus.

Nam sit amet sem. Nullam dignissim convallis est. Quisque aliquam. Donec faucibus. Nunc iaculis suscipit dui. Nam sit amet sem. Praesent mattis, massa quis luctus fermentum, turpis mi volutpat justo, eu volutpat enim diam eget metus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam id augue vitae odio accumsan condimentum id in urna. Integer sit amet felis sit amet magna dignissim pharetra ut eget orci. Etiam dictum, nunc id feugiat cursus, nulla orci pretium nisl, eget lacinia felis enim et libero.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ac luctus ligula. Phasellus a ligula blandit

Type5

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam id augue vitae odio accumsan condimentum id in urna. Integer sit amet felis sit amet magna dignissim pharetra ut eget orci. Etiam dictum, nunc id feugiat cursus, nulla orci pretium nisl, eget lacinia felis enim et libero. Nulla vestibulum sem a est tempus sed fringilla lorem sagittis. Phasellus mi orci, fermentum. Lorem ipsum dolor sit amet, consectetur adipiscing. Vivamus ac luctus ligula. Phasellus a ligula blandit Aonsectetur adipiscing elit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam id augue vitae odio accumsan condimentum id in urna. Integer sit amet felis sit amet magna dignissim pharetra ut eget orci. Etiam dictum, nunc id feugiat cursus, nulla orci pretium nisl, eget lacinia felis enim et libero. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus luctus ligula. Phasellus a ligula blandit Aonsectetur adipiscing.

Nunc iaculis suscipit dui. Nam sit amet sem. Aliquam libero nisi, imperdiet at, tincidunt nec, gravida vehicula, nisl. Praesent mattis, massa quis luctus fermentum, turpis mi volutpat justo, eu volutpat enim diam eget metus.

Nam sit amet sem. Nullam dignissim convallis est. Quisque aliquam. Donec faucibus. Nunc iaculis suscipit dui. Nam sit amet sem. Praesent mattis, massa quis luctus fermentum, turpis mi volutpat justo, eu volutpat enim diam eget metus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam id augue vitae odio accumsan condimentum id in urna. Integer sit amet felis sit amet magna dignissim pharetra ut eget orci. Etiam dictum, nunc id feugiat cursus, nulla orci pretium nisl, eget lacinia felis enim et libero.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ac luctus ligula. Phasellus a ligula blandit

Type6

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam id augue vitae odio accumsan condimentum id in urna. Integer sit amet felis sit amet magna dignissim pharetra ut eget orci. Etiam dictum, nunc id feugiat cursus, nulla orci pretium nisl, eget lacinia felis enim et libero. Nulla vestibulum sem a est tempus sed fringilla lorem sagittis. Phasellus mi orci, fermentum. Lorem ipsum dolor sit amet, consectetur adipiscing. Vivamus ac luctus ligula. Phasellus a ligula blandit Aonsectetur adipiscing elit.

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 Callout Boxes 

Our Technological services has been improved vastly

Come Experience the real life situations of saving life

Our Technological services has been improved vastly

Come Experience the real life situations of saving life

Our Technological services has been improved vastly

Come Experience the real life situations of saving life

Our Technological services has been improved vastly

Come Experience the real life situations of saving life

Our Technological services has been improved vastly

Come Experience the real life situations of saving life

Our Technological services has been improved vastly

Come Experience the real life situations of saving life

Our Technological services has been improved vastly

Come Experience the real life situations of saving life

Our Technological services has been improved vastly

Come Experience the real life situations of saving life

Our Technological services has been improved vastly

Come Experience the real life situations of saving life

Our Technological services has been improved vastly

Come Experience the real life situations of saving life

Type 1

Lots of Features

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Creative Design

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Faster Deployment

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Cloud Support

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Special Settings

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100% Responsive

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Type 2

Lots of Features

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Creative Design

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Faster Deployment

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Cloud Support

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Special Settings

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100% Responsive

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Type 3

Lots of Features

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Creative Design

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Faster Deployment

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Type 4

Lots of Features

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Creative Design

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Faster Deployment

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Type 5

Lots of Features

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Creative Design

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Faster Deployment

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Type 6

Lots of Features

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Creative Design

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Faster Deployment

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Type 7

Lots of Features

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Creative Design

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Faster Deployment

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Cloud Support

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Special Settings

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100% Responsive

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Type 8

Lots of Features

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Creative Design

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Faster Deployment

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Type 9

Lots of Features

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Creative Design

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Faster Deployment

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Type 10

Lots of Features

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Creative Design

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Faster Deployment

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Cloud Support

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Special Settings

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100% Responsive

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Type 11

Lots of Features

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Creative Design

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Faster Deployment

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Cloud Support

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Special Settings

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100% Responsive

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Testimonials

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John Doe Cambridge Telcecom
<span>Cambridge Telcecom</span>
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi hendrerit elit turpis, a porttitor tellus sollicitudin at. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos."
John Doe Cambridge Telcecom

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Creative Design

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100% Responsive

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Our Key Team

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Features

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WELCOMRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR

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Expert Teachers

Expert Teachers

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Brochure Downloads

Brochure Downloads

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Online Courses

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About LMS Theme

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Speed Customization

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Special Settings

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Our Happy Clients

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Sheela Nelly Cambridge Telcecom
<span>Cambridge Telcecom</span>
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Expert Teachers

Expert Teachers

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elit. Etiam quis placerat urna. Nulla nulla diam,

adipiscing non

Brochure Downloads

Brochure Downloads

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elit. Etiam quis placerat urna. Nulla nulla diam,

adipiscing non

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elit. Etiam quis placerat urna. Nulla nulla diam,

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Our Popular Courses

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Our Process

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Step 02

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Step 04

Purchase the Course

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Upcoming Events

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Learners Educated
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Featured Courses

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Some Great Features of LMS theme

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The Design Themes Inc.
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LMS Pricing

Basic
$20 month
  • 5 Courses
  • 10 Videos
  • 15 Audios
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Standard
$40 month
  • 10 Courses
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Premium
$60 month
  • 15 Courses
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  • 35 Audios
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Our Process

Step 01

Search for your course

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Step 02

Take a Sample Lesson

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Step 03

Preview the Syllabus

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Step 04

Purchase the Course

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Social and Behavior Change Communication Implementation Kits

Malaria Case Management Monitoring and Evaluation for Social and Behavior Change Communication

Monitoring and Evaluation for Social and Behavior Change Communication is a how-to guide developed to support professionals from  National Malaria Control Programs (NMCPs), health promotion units, technical working groups, and implementing partners to monitor and evaluate SBCC activities that support case management. This guide will take the reader through five steps in developing and executing a plan for monitoring and evaluating SBCC components of malaria case management interventions, and then provide three examples based on actual SBCC programs.

Integrated SBCC Programs

The Integrated SBCC Programs Implementation Kit (I-Kit) provides guidance to programs seeking to develop an integrated SBCC strategy. It offers insights, recommendations, examples, tools and links to useful resources. and focuses on the aspects of SBCC unique to integrated programming and avoids basic SBCC content that would be applicable to any SBCC program.

The emphasis of this I-Kit is health, but the concepts and tools may be applied to a range of development issues. 

SBCC for Malaria in Pregnancy: Strategy Development Guidance

MiP is a significant public health issue with harmful consequences for not only pregnant women, but also for unborn and newborn children. Every year, MiP is responsible for the death of over 100,000 newborns and 10,000 pregnant women around the world. The SBCC for Malaria in Pregnancy: Strategy Development Guidance Implementation Kit (I-Kit) was developed to help social and behavior change communication (SBCC) and malaria in pregnancy (MiP) program managers and stakeholders address identified gaps and improve SBCC strategies and interventions for MiP, especially those interventions that target healthcare workers.

Promoting Quality Malaria Medicines Through SBCC

ssffcikitSubstandard, spurious, falsified, falsely-labeled and counterfeit – or SSFFC – malaria medicines cause undue harm because they cannot effectively treat malaria. SSFFC malaria medicines can also negatively influence consumer behavior and threaten national healthcare systems. The Promoting Quality Malaria Medicines Through SBCC Implementation Kit (I-Kit) provides national and local stakeholders, as well as program managers, with key considerations and a road map for designing and implementing a country-specific social and behavior change communication (SBCC) campaign that protects the public from poor quality malaria medicines and responds to the threat of poor quality medicines in their country. 

Integrating SBCC into Service Delivery Programs

servicecommunicationikitcoverThe Integrating SBCC into Service Delivery Programs I-Kit aims to help service delivery project managers effectively use service communication to enhance the impact of their project. This I-Kit can be used to help increase demand for and uptake of services, and improve consistent long-term maintenance of healthy behaviors. It is designed to help users understand key service communication concepts, apply SBCC techniques to create successful communication activities, and learn how to better coordinate efforts with SBCC projects.

Disponible en français.

Social and Behavior Change Communication for Emergency Preparedness

epikitThe Social and Behavior Change Communication for Emergency Preparedness Implementation Kit provides a set of key considerations for SBCC activities in emergency situations. Users will gain an understanding of the key considerations for an SBCC emergency preparedness plan and the foundation of an SBCC strategy, one of the key documents for an emergency communication response. This I-Kit should ideally be used during the preparedness phase of a public health emergency. Countries and locations considered prone to emergencies could use this I-Kit to ensure that communication is integrated into the overall preparedness strategy. 

Provider Behavior Change

The Provider Behavior Change I-Kit provides step-by-step guidance on using SBCC to change provider behavior, and thereby improve client outcomes. It is designed to help you understand factors that influence provider behavior, design an assessment to understand the specific barriers your providers face, and develop an SBCC intervention to address those barriers. The I-Kit is intended for anyone working with and interested in changing provider behavior and improving services. This may include service delivery and SBCC program managers and designers. Disponible en français.

Urban Adolescent Social and Behavior Change Communication

urbanyouthikitThe Urban Adolescent Social and Behavior Change Communication Implementation Kit (I-Kit) provides a selection of Essential Elements and tools to guide the creation, or strengthening, of sexual and reproductive health (SRH) social and behavior change communication (SBCC) programs for urban adolescents aged 10 to 19. The I-Kit is designed to teach these essential SBCC elements and includes worksheets to illustrate each element and facilitate practical application. Disponible en français.

Healthy Timing and Spacing of Pregnancies: Addressing Advanced Maternal Age and High Parity in Family Planning Programs

htspikitHealthy Timing and Spacing of Pregnancy (HTSP) is an under-utilized approach to family planning (FP) and maternal and child health (MCH) education, counseling and services to help families have planned pregnancies at the healthiest times of their lives for the best outcomes for mother and child. This I-Kit aims to help program managers use SBCC to include AMA and HP pregnancy topics in their existing or planned FP or MCH programs. It includes a set of adaptable HTSP communication materials and tools that focus on preventing AMA and HP pregnancies for various priority audiences.

Disponible en français.

Resource Mobilization

resourcemobimageThe Resource Mobilization Implementation Kit (I-Kit) will take you through each step of the resource mobilization process, from the fundamental elements of a strategic plan, as the source of new business opportunities, to the detailed phases of drafting a proposal for a donor, writing a business plan and preparing some smaller business development documents, such as a business opportunity brief. The primary audience for this I-Kit is SBCC practioners and organizations with a strong focus on SBCC. 

Demand Generation for Underutilized, Life Saving Commodities

rmnchThe Demand Generation Implementation Kit (I-Kit) is a step-by-step guide to developing communication strategies to increase demand for nine priority commodities, and provides cross-cutting tools, guidance and adaptable commodity-specific content. By using the I-Kit, country teams can fast-track implementation of demand generation interventions to accelerate progress towards MDGs 4 and 5.

Disponible en français.

Gender and Social And Behavior Change Communication Implementation Kit

The Gender and Social And Behavior Change Communication Implementation Kit is designed to help users understand gender concepts, theories and frameworks; assess the current level of gender integration in a project; and use a series of tools to uncover new information that can be applied to an existing SBCC strategy or marketing plan.

 
Ebola Preparedness

ebolaikitThe Ebola Communication Preparedness Implementation Kit (I-Kit) provides national and local stakeholders, as well as program managers, with key considerations and a roadmap for instituting and implementing critical, relevant, practical and timely communication for responding to the threat of an Ebola Virus Disease (EVD) outbreak. The I-Kit guides countries in social and behavior change communication (SBCC) and risk communication activity planning, including communication plan development for every stage of an Ebola response. 

Designing a Social and Behavior Change Communication Strategy

community-12The Designing a Social and Behavior Change Communication Strategy Implementation Kit (I-Kit) provides guidance on how to develop a communication strategy for social and behavior change communication (SBCC). The steps and tools are designed to help program managers, communication specialists and relevant stakeholders prepare and plan for effective SBCC initiatives through a comprehensive approach. 

Supporting Breastfeeding Interventions for Faith-Based Organizations

The Supporting Breastfeeding Interventions for Faith-Based Organizations Implementation Kit (I-Kit) provides SBCC practitioners with straightforward guidance and interactive tools to assist in developing breastfeeding SBCC programs. While this  I-Kit was designed with FBOs in mind, any type of organization seeking to improve breastfeeding practices can use it.

en français

Kit de mise en oeuvre pour la création de la demande des produits sous-utilisés dans le service de SRMNI

rmnchLe kit de mise en oeuvre pour la création de la demande, ou « I-Kit », est un guide étape par étape pour developper des stratégies de communication dans le but d’augmenter la demande en produits SRMNI. Il offre également des outils pluridisciplinaires, des conseils et des données adaptables spécifiques aux produits. Le I-Kit a été conçu pour soutenir la Commission des Nations Unies chargée des produits d’urgence indispensables aux femmes et aux enfants dans le cadre de l’initiative Every Woman Every Child (EWEC).

LE MANUEL DE MISE EN ŒUVRE POUR LA CCSC DE LA SSR DESTINÉE AUX ADOLESCENTS EN MILIEU URBAIN

urbanyouthfrSi vous cherchez un outil pour vous vous assister à développer les programmes de santé sexuelle et reproductive et le changement comportemental destinés aux adolescents en milieu urbain, vous êtes au bon endroit ! Vous pouvez accéder le Manuel de mise en œuvre de communication pour le changement social et comportemental à destination des adolescents en milieu urbain ici en ligne, ou vous pouvez le télécharger pour l’imprimer ou l’utiliser sur votre ordinateur.

MANUEL DE MISE EN ŒUVRE POUR LA PLANIFICATION ET ESPACEMENT IDÉAL DES GROSSESSES POUR LA SANTÉ (PEIGS)

Le Manuel de mise en œuvre PEIGS est conçu pour aider les responsables de programmes à aborder les risques de santé pour les femmes enceintes à l’âge de 35 ans et plus (d’âge maternel avancé ou AMA) et pour celles ayant accouché cinq fois et plus (de haute parité ou HP) dans leurs programmes de planification familiale ou de santé maternelle et infantile. Vous pouvez utiliser le Manuel en ligne ou le télécharger ici pour l’imprimer ou l’utiliser sur votre ordinateur.

Kits de mise en œuvre de la communication pour le changement de comportement chez les prestataires

rmnch

Le comportement des prestataires vis-à-vis des clients est influencé par de nombreux facteurs, notamment les valeurs, les normes sociales, la supervision, les compétences, les connaissances ainsi que le contexte structurel. Le changement de comportement chez les prestataires cherche à influencer positivement le comportement des prestataires en agissant sur ces facteurs et en offrant des solutions pour améliorer ce comportement. Le présent Kit en ligne (I-Kit) met l’accent sur le rôle que peut jouer la communication pour le changement social et de comportement (CCSC) dans le changement de comportement des prestataires, en faisant des prestataires le public destinataire de la CCSC.

Kit de mise en œuvre pour la communication sur les services

Ce kit de mise en œuvre pour la communication sur les services : intégration de la CCSC dans les programmes de prestation de services vise à aider les responsables de projets de prestation de services à utiliser de manière efficace la communication sur les services pour renforcer l’impact de leur projet. Le présent kit de mise en œuvre peut aider à accroître la demande et l’utilisation de services, et à améliorer le maintien régulier à long terme de comportements sains. Il est conçu pour aider les utilisateurs à comprendre les principaux concepts de la communication sur les services, à appliquer les techniques de CCSC.

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Urban Health Initiative

“Every household in Uttar Pradesh will have confident, expert couples who discuss, choose, and consistently use the modern contraceptive method best suited to their needs in order to realize their dreams and achieve their aspirations of a bright future for their families.”– UHI Vision Statement
UHI

A UHI TV spot promotes family planning for urban populations.

As envisioned in the statement above, UHI aims to increase contraceptive prevalence by portraying the use of family planning as a positive contribution to a family’s plans for the future.

Positive role models- couples successfully using family planning, helpful and responsive providers, and community members sharing their knowledge of family planning with friends and family in order to support their health and happiness- represented family planning’s positive contributions to a happy life.

Back to Step 1

With funding from The Bill and Melinda Gates Foundation and implemented by a consortium of international, national, non-governmental and community-based organizations, the Urban Health Initiative (2009-2014) aims to improve the health of the urban poor with a focus on improving urban reproductive health and family planning in Uttar Pradesh, India. UHI is part of a larger, global initiative which is working in India, Nigeria, Kenya and Senegal. More on UHI
gogirls

Two girls in Malawi attend a Go Girls! Project event. © 2011 Hilary Schwandt/CCP, Courtesy of Photoshare

Go Girls Initiative

In sub-Saharan Africa, girls are three to five times more likely to be infected with HIV than are boys of the same age. In response to this gender disparity, Go Girls! aimed to shift the focus from individual risk-taking to contextual factors that render girls vulnerable. The analysis stage concentrated on exploring these contextual factors. The results from the analysis informed the implementation of interventions at the various levels of the Social Ecological Framework. An important discovery was the fact that adults seemed aware that girls were vulnerable, but they didn’t feel they could do much about it. To address this, the initiative suggested ways to engender a community-wide response to girls’ increased risk of HIV infection. Findings of the analysis stage are outlined in the Research Findings Report.

Situation Analysis

Findings from a literature review augmented by qualitative research with community members in Botswana, Malawi and Mozambique guided the initiative’s understanding of factors that increase girls’ vulnerability to HIV infection. Formative research included focus groups to understand community perspectives on girls’ vulnerability; stakeholder meetings with government officials, community leaders and NGO/CBO representatives; and community mapping to identify resources and potential partners and to select project communities. Go Girls! combined quantitative and qualitative data collection methods to develop a deeper understanding of girls’ vulnerability.

Go Girls! Literature Review

Community Perspectives on Adolescent Girls’ Vulnerability to HIV in Botswana, Malawi and Mozambique: Summary Report

Social Ecological Approach

Although individual sexual behaviors heighten adolescents’ risk, a complex interaction of social, legal and economic factors outside of girls’ control fuel the epidemic. The Go Girls! Initiative sought to address this constellation of factors by using a social ecological or “whole community” approach to preventing HIV. This approach recognizes that a girl’s ability to protect herself from HIV is influenced by a system of socio-cultural relationships— families, social networks, communities and nations. Thus, interventions were simultaneously implemented to reach out to communities, leaders, teachers and parents/guardians, as well as adolescents themselves. Though the focus was on girls, most interventions were also designed to include men, women and boys.

Using the Social-Ecological Framework, the Initiative focused on structural interventions as well as behavior and normative change and addressed contextual factors that present barriers to accessing education. Interventions included increasing girls’ resilience through building life-skills, strengthening parents’ ability to support girls, and supporting community dialogue and action.

The program components of Go Girls! thus addressed the barriers to structural, normative, social and behavior change and corresponded to the levels of the Social Ecological Framework: individual; family and peer networks; community; and society.

interventions

The program interventions were designed to achieve changes at the structural, community, family and individual levels.

Go Communities! – Community mobilization motivated community members to take action to reduce girls’ vulnerability to HIV.

Go Families! – Helped adults strengthen their communication skills and relationships with young people so they can talk to them about their needs and aspirations, as well as about sensitive topics such as HIV/AIDS prevention.

Go Girls! Community-Based Life Skills – Improved the knowledge and ability of vulnerable girls to address the specific factors that put them at risk of HIV.

Go Teachers! – Enabled teachers and school administrators to cultivate a safe school environment for students through the recognition of girls’ vulnerability in schools, gender equitable teaching practices and adherence to the teachers’ code of conduct.

Go Students! – Gave teachers the knowledge and know-how to facilitate life skills sessions for girls and boys that can help reduce their vulnerability to HIV/AIDS.

Economic Strengthening – Linked vulnerable girls and their families to existing economic support programs.

Cross-Sectoral Fora – Brought leaders from the communities and various government sectors together to garner support for Go Girls!

Reality Radio Programming – Used real-life stories to inspire community dialogue and action regarding girls’ vulnerability to HIV. Information about laws, regulations and enforcement was woven into every Go Girls! component to ensure these structural factors are addressed as part of the comprehensive approach.

Back to Step 1

The Go Girls! Initiative (2007-2011) was implemented in Botswana, Malawi and Mozambique by the Johns Hopkins Center for Communication Programs in partnership with Macro International, local nongovernmental organizations, community based organizations, and schools. The Initiative, with funding from the U.S. Agency for International Development through the U.S. President’s Emergency Plan for AIDS Relief, sought to reduce girls’ vulnerability to HIV transmission by strengthening gender programming and addressing the contextual factors that place adolescent girls at heightened HIV risk.

Nigerian Urban Reproductive Health Initiative

A patient medicine provider attends to a client after a family planning prescription in her outlet at Iwalesin district, Omuaran township, Kwara state, Nigeria.   © 2012 Akintunde Akinleye/NURHI, Courtesy of Photoshare

A patient medicine provider attends to a client after a family planning prescription in her outlet at Iwalesin district, Omuaran township, Kwara state, Nigeria.
© 2012 Akintunde Akinleye/NURHI, Courtesy of Photoshare

Nigeria had a promising national family planning program (boosted by a national family planning/child spacing logo) in the late 1980s and a robust behavior change communication and advocacy program. Significant investments designed to increase the quality and availability of services have since declined, including contraceptive supplies and management capacity. Overall, total unmet family planning need is 21% (2008 NDHS) and higher in urban areas compared with the rural areas.

Exposure to mass media messaging on family planning is a strong predictor of contraceptive use and intention to use contraception. Currently, intention to use contraceptives averages about 28 percent in the selected cities (Abuja FCT, Ibadan, Kaduna, Ilorin, Benin City and Zaria) targeted by the Nigerian Urban Reproductive Health Initiative (NURHI). This indicates the potential that exists to raise contraceptive prevalence rate in Nigeria with the right combination of resources and strategy. The current landscape for family planning in Nigeria engenders optimism. Commitment among public health and reproductive health professionals and organizations runs deep. Private sector (NGO, faith-based and for-profit) service delivery capacity is extensive, and most Nigerians already access some form of health care from them.

Core Challenge

Focus group discussions and the NURHI baseline assessment showed that among those of reproductive age, family planning is framed by fear, misconceptions and mistrust. Challenges that emerged include:

  • Women and men have a number of misconceptions about family planning and some methods in particular. The fear of negative health impact proves to often be a serious barrier in considering family planning.
  • The fear of family planning persists on a number of levels: fear of discussion and approval of spouse, fear of destroying relationships, fear of testing, and fear of health consequences and side effects.
  • Burden of FP use is on the woman. Once the woman has the information and is convinced, she still has to convince her husband/ partner about family planning. It was unanimously felt that if family planning is adopted without the husband’s knowledge/ approval, there would be suspicion of infidelity if the woman was discovered.
  • Family planning is felt to be difficult to discuss and discussion requires lots of knowledge.
  • Family planning is seen as not easy to use and highly ‘medicalized’. Only doctors can prescribe or tell a woman what method to use. She needs many tests and exams before a choice can be recommended.
  • Family planning is considered to be very risky compared to other risks related to pregnancy. Sterilization and IUDs are considered especially risky. Modern family planning methods are seen as riskier than the risks related to child bearing such as having a child before the age of 18, having closely spaced births or having more than six children. Natural family planning methods were seen as less risky in comparison to modern methods.

Core Challenge Statement: To address the core challenge of fear and mistrust, the NURHI communication strategy will focus on opening a public dialogue on family planning; establishing the social acceptability of family planning; increasing accurate knowledge about the methods and access points; bringing family planning discussion into everyday life, particularly among couples; and ultimately increasing and sustaining use. To this end, the NURHI communication strategy will operate at multiple levels, will be closely tied to supply side activities, and will center on making family planning a part of everyday life.

Back to Step 1

Funded by the Bill and Melinda Gates Foundation, NURHI brings together the expertise of international and Nigerian partners, including the Center for Communication Programs Nigeria and the Nigerian Association for Reproductive and Family Health to reduce supply and demand barriers to the use of family planning services in urban Nigeria. NUHRI aims to harness the potential of Nigeria’s dynamic urban environment to strengthen the delivery of family health services while gradually increasing demand.

Tchova Tchova, Juntos Vamos Mudar

Members of a Tchova Tchova outreach effort visit the homes of HIV/AIDS patients every week.

Members of a Tchova Tchova outreach effort visit the homes of HIV/AIDS patients every week.

Formative research in Mozambique found that men and women would like to establish more equitable gender relations and engage in lasting relationships where dialogue, harmony, and understanding prevail. They are unable to behave differently in their relationships, however, due to their need for social validation and peer recognition and to their assumption that their community would not accept changes in gender relations. This finding suggests that gender relations in Mozambique are in a process known as the “Spiral of Silence

Developed by Elizabeth Noelle-Neumann, the Spiral of Silence posits that people tend to remain silent when they feel their views are in the minority. People have a fear of isolation and know what behaviors will increase their likelihood of being isolated or criticized. This fear pushes them to stay away from behaviors and to not express opinions they feel will not be accepted by the majority. Traditional gender norms still guide the behavior of the majority so it is to be expected that this fear is strong in those who think or behave in ways that go against tradition. The Spiral of Silence, however, is an indicator of change underway in both social norms and in the scale of values.

With a program theory based on the Spiral of Silence and Bounded Normative Influence  which suggests a minority position can develop into a social norm,Tchova Tchova built upon this nascent shift in norms to develop a communication strategy that worked to strengthen social validation and peer support for more equitable social behaviors which in turn reduce the risk of HIV transmission.

Women and men realize that there is high risk of HIV associated with multiple concurrent partners and know that such relationships bring conflicts not only to the couple but to the extended family, but they are afraid to express these opinions or change their behavior. Tchova Tchova identified this window of opportunity where a shift in thinking was silently underway and focused activities on changing social norms and gender factors that directly fuel the HIV/AIDS epidemic in Mozambique.

With funding from the U.S. Agency for International Development through the U.S. President’s Emergency Plan for AIDS Relief, the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs led a partnership with World Vision, the International HIV/AIDS Alliance, and N’Weti to support the Mozambique Ministry of Health, National AIDS Council, and various civil society and media organizations in efforts to reduce HIV transmission, reduce stigma, and increase use of HIV services. Tchova Tchova, Juntos Vamos Mudar (2007-2012) aimed to tackle underlying social and gender factors contributing to the HIV/AIDS epidemic in Mozambique, including multiple concurrent partners. More on Tchova Tchova

Communication for Healthy Living

From a CHL family planning flip chart.

From a CHL family planning flip chart.

As part of its communication strategy, the Communication for Healthy Living (CHL) project in Egypt utilized a life stage approach, which identifies the needs of family members according to their age, or stage in life, and capitalizes on the household as the primary producer of health. By identifying needs according to life stage, CHL could determine desired health behaviors and practices for each stage as well as plan possible interventions.

CHL segmented its audiences based on this life stage approach. One life stage of particular focus was the young family cohort, which consists of young couples under 30 years of age and their children. This audience segment was selected as a strategic entry point into other life stages and was based on demographic factors. Research showed that 60% of the Egyptian population was under 25 years and that 37% of women fell into this young family cohort. Each year in Egypt, around 1 million marriages and 2 million deliveries occur.

Most people are married at a relatively young age, the average being 21 years. This audience also had significant health needs, with much of the unmet need for family planning falling within the younger age group. This cohort represented a key entry point for family planning and maternal and child health messages, and CHL saw an opportunity to reposition family planning as family health. The long-term dividend was potentially large, since healthy beginnings yield long-term healthy practices. In addition, because of their unique position, the young family cohort was essentially part of multiple life stages: the young married stage, with all its fertility and maternal health issues; the older adults stage, with its broader infectious and chronic disease concerns; and the early childhood stage, with the nutrition and immunization concerns for their child.

By examining the demographic, behavioral and health needs trends, CHL was able to select an audience of vital importance not only to the project, but to Egypt’s future, due to its sheer magnitude and potential to impact the country. Reaching this critical audience segment with health information when and where they needed it enabled changes that could last a lifetime.

Back to Step 2

With funding from USAID and through an affiliation with the global Health Communication Partnership (HCP), Communication for Healthy Living (2003-1011) partnered with the Egyptian Government to enable Egyptian families and communities to protect and maintain their health. CHL provided communication support for healthy lifestyles and behavior change on a broad spectrum of health outcomes and built capacity for health communication among the public, nongovernmental organization (NGO) and private sectors in Egypt. More

Nigerian Urban Reproductive Health Initiative

 A woman, Ruth Adebayo, is referred by a family planning mobilizer during a visibility parade near Orolodo primary health centre in Omuaran township in Nigeria’s central state of Kwara. © 2012 Akintunde Akinleye/NURHI, Courtesy of Photoshare

A woman, Ruth Adebayo, is referred by a family planning mobilizer during a visibility parade near Orolodo primary health centre in Omuaran township in Nigeria’s central state of Kwara. © 2012 Akintunde Akinleye/NURHI, Courtesy of Photoshare

Urban Dwellers – General Audience

Audience Profile:Expensive crowded housing, living at close quarters to the neighbors, long commutes on crowded buses through congested streets and high prices for food, utilities and other daily necessities are the realities of life for many residents in Nigeria’s cities. However, city dwellers enjoy a bustling, modern environment with access to many of the amenities of modern life, including schools, health care, markets, entertainment and other recreation. Motorcycles and scooters are a common form of transport other than public buses.

Young Unmarried Women

Audience Profile: In urban Nigeria, young unmarried women typically live with relatives, either immediate family members or aunts and uncles, in the city. They work to help support their family, with the type of work largely depending on family educational and economic background. Many young unmarried women hold administrative support positions in companies and small businesses or work in retail or customer service positions. These young women see themselves as modern and aspire to a life with modern amenities such as cell phones, attractive clothing, and jewelry.

Rebecca

Rebecca is a responsible and practical 25-year old bank clerk living in the urban area of Pappe with her mother and two siblings, Tunde and Mary. As the oldest child and the only professional in a single parent household, Rebecca carries most of the responsibility for the family’s upkeep, including rent, food, clothing, and school fees. Rebecca aspires to be well off not just for the sake of an extravagant lifestyle but more to ensure that she can provide her family with all their wants. She is inspired by TV programs such as the Oprah Winfrey show which guides her life decisions and “Who Wants to be a Millionaire” which gives her hope. She is fascinated by strong independent women such as Michelle Obama and Dora Akuyinili and believes that one day she will be like them. Rebecca spends her limited free time with her boyfriend Patrick and on occasion socializing with some of her girlfriends. Although Rebecca does not want kids right now, she is currently not using family planning; however, there have been a couple of occasions where she has had to use emergency contraceptives.

Young Unmarried Men

Audience Profile: Young men arrive in the city to earn money and return some to their families. They may have a variety of living arrangements, with relatives or a small room in a shared space, all of which are designed to save as much money as possible. Types of work vary depending on education level, but the reality is that good jobs can be hard to come by for young men and it can take a while to feel settled and secure in the city. While making ends meet can be difficult, the opportunities of city living are great. There are plenty of places for all income levels to relax with friends in the evening to enjoy good times as the city buzzes all around.

Danjuma

Danjuma is a 21 year old Okada rider living alone in a rented room in Dutse. Danjuma is a huge fan of Manchester United and his weekend is mostly spent watching the premier league at TV/video halls. On weekends when Manchester or a close rival isn’t playing, Danjuma takes his girlfriend to the Millennium Park. Danjuma has recently purchased a phone and is obsessively trying to figure out and learn about its various functions. He has even programmed his phone to change ring tones with each caller. Danjuma is currently not thinking about family planning; however he does use condoms for the purpose of preventing HIV.

Younger Married Couples (Lower SES)

Audience Profile: The younger married couple feels social pressure to have babies and raise a family. It is the tradition and it is expected for all but the most educated couples. Often a pregnancy can be the motivation for a marriage among young adult couples. Young couples feel a lot of “life pressure” from a variety of sources. It can be hard to make ends meet for young couples. Good jobs are hard to come by and job security is uncertain. Housing rents are high in the city and spaces are small. Since family may not be close at hand, there are additional expenses for childcare and household help, or maybe a younger cousin is living with the couple to help out. However, it means more people to feed and support for the young couple that is just starting out. On top of that they are trying to save for household items such as cooking utensils, furniture, electronics, and hopefully some transport so they can enjoy a better life in the city.

Andrew and Stella

Andrew, 25, and Stella, 22, are a young couple with two kids, Ben and Grace, who are respectively 3 and 2 years old. They met in high school when Andrew was a senior and Stella a sophomore. After a short dating period, Stella got pregnant and thus had to dropout of school. Soon they got married and moved into a one-room apartment in a face-me face-you complex located in the urban slum areas of Kakuri. Albeit this unfortunate incident, both are trying hard to make the best out of it. Andrew has through time moved up the chain in the garage he works at and is now considered to be one of the best mechanics. Combined with Stella’s earning as a trader, they have a monthly income of about 40,000 Naira. To supplement their income, Andrew has purchased an Okada that he rents out. This allows Stella to indulge in some new jewelry and clothes on special occasions and Andrew to maintain his occasional partner.

Andrew and Stella have a very moderate lifestyle, most evenings are spent watching TV after dinner. They are avid followers of the TV program “I pass my Neighbour”. On weekends, Andrew likes to watch his football, however if there are ceremonies to attend or families to visit that is given a priority. Andrew and Stella are members of trade unions and interact closely with their peers. Religion also plays a major role in both their lives and they closely try to follow the teaching of the religious leaders. Andrew aspires to own his own garage and set up a corner shop for Stella. Both feel one of the reasons for their current situation is lack of higher education and thus aspire to give their children a much better education than they had. Given their current circumstances, Stella is not ready to have a third child; however, she is not aware of family planning methods or where she can get services. Andrew is also not aware of family planning however he does use condoms when he has sex with his girlfriend.

Older Couples (Lower SES)

Audience Profile: The older couple is more established in their lifestyles and in their community. They already have children and they are more established in their line of work; although enough money to meet all their expenses is always a concern. Typically they will have many of the basic necessities that they can afford, but there is always more to save towards and aspire to. School fees, utility costs, cell phone airtime, transport, and food are constant drains on the family resources.

Alabi and Igbawi

Alabi and Igbawi Agbenuso are an aspiring middle class couple in their mid-thirties, married with three children aged seven, six and two and a half. The Agbenusos are a committed Muslim family living in a well-furnished one bedroom apartment with a TV and radio in a face-me face-you compound in Okey-Oyi, Illorin. Alabi is a vulcanizer, while Igbawi contributes to the family’s household income working as a tailor. When the going gets rough, Igbawi supplements their income by selling purified cold water in the market she works at. On weekends, Igbawi attends various special occasions and takes the three kids to visit the extended family. Alabi however likes to spend his weekend hanging out with his friends.

The Agbenuso’s have very close ties with their community. They are in good standing with their neighbors, the associations they belong to, their extended families, and various religious and community leaders. Both Alabi and Igbawi have visions of becoming more successful. Alabi wants to see himself one day having his own apprentice and owning an Okada that he can rent out; while Igabwi sees herself having her own stall in a corner of the market. They also want to give their children a good education and a house where they can have more space to run around in. Alabi and Igbawi are both independently concerned about family planning. They feel they would like to maintain a small family size and would like to be able to either space or limit children; however, neither has been able to bring up the issue and discuss it openly.

Older Women (over 30 years)

Audience Profile: The profile and lifestyles of older women in urban Nigeria can vary considerably; however, it is typical for women, once in their thirties, to be raising children. A significant percentage of older middle-aged women are also considered the head of their household and thus bear sole economic responsibility for their children’s well being.

Amina Yusuf

Amina Yusuf is the second wife in a polygamous marriage living in Gegele, Illorin. Amina was married at a young age and has given birth to four children, one of whom has died. Being in a polygamous marriage has forced Amina to fend for her and her children’s needs. To this end she has initiated several home based businesses such as a poultry farm, which did not get her very far. Eventually Amina persevered in getting her education and got a diploma in secretariat studies. She is now working as a clerical officer at a local government office and raising her three children.

Amina at this point has no desires to have additional children; however, she does not have any specific information about family planning methods. She would benefit most from either long term or permanent methods.


 

Aman Tirta – Safe Water Systems

In the communication strategy for the branding and marketing of an affordable water treatment product in Indonesia, Aman Tirta developed a profile of an audience member named Nur. This profile guided the developmentof communication and marketing messages directly to her as a concerned mother rather than to an anonymous audience.

Audience Profile: Meet Nur. She is a 24 year old mother with two young children and lives in a peri-urban area. Her eldest is a boy of four years and her youngest is a baby girl of six months old. Her husband is a factory worker at a nearby factory and usually comes home for lunch to save some money. She used to work as a factory worker too, but since last year her factory closed down and she has not found work since. Her unemployment and her youngest child’s birth made life more difficult for her family. Fortunately her eldest son does not need to go to school yet and she still breastfeeds her baby girl. They rent a small room close to her husband’s work, with only one bed room, a small multi function room and very small kitchen. They share latrines, washing facilities and an open well with four other families. She usually gets up in the morning to prepare breakfast and coffee for her husband. She uses a traditional kerosene burner to cook. Her husband’s income is Rp. 1,000,000/month, and her husband gives all his salary for her to manage. He will ask her for pocket money. He does not want to know about the hassle of household chores, looking after the children, etc. As long as there is food on the table, the house is clean, the children are clean and healthy, he is happy.

So Nur is the manager of the house. She has to make sure that everything is in order and on its wheel. However, she always consults with her husband on important things and big spending. For the rent they have to spend ¼ of his salary, which they consider quite reasonable since they do not have to spend money on transportation. The only problem is with the water; they can not use the well water for drinking because it smells and tastes awkward. They spend around Rp. 20,000/month for buying water. Nur spends Rp. 50.000 for kerosene a month that includes cooking and boiling water. They live small: her husband always has lunch at home and they can save up to Rp. 100,000 a month for emergencies. Last month, they spent their saving because her eldest son got diarrhea, flu and fever. But they believe that is part of his growing up, and now he is good and healthy again. She buys groceries in warung close to her house and daily meat and vegetable from street vendors who go around her kampong. Most of the day Nur spends looking after her children, doing household chores, and chatting with her neighbors. They talk and share information when they wash their clothes about almost everything: price hikes, children, family, health. Every Tuesday, she will go to pengajian with other ladies from her community.

Now, she is worried about the price hike and availability of kerosene/gasoline. She already spent more than her usual budget for food in total including water and kerosene this month. She noticed that all the prices went up with the increase of gasoline price. To make ends meet, she may have to cut her expenditure; she just isn’t sure what to cut. She wants to make sure the family is healthy though, because she has experienced that medicine and doctors could be very expensive.

Back to Step 2

Funded by the Bill and Melinda Gates Foundation, the Nigeria Urban Reproductive Health Initiative (NURHI) brings together the expertise of international and Nigerian partners, including the Center for Communication Programs Nigeria and the Nigerian Association for Reproductive and Family Health to reduce supply and demand barriers to the use of family planning services in urban Nigeria. NUHRI aims to harness the potential of Nigeria’s dynamic urban environment to strengthen the delivery of family health services while gradually increasing demand. [2] JHU∙CCP, in partnership with the Ministry of Health, CARE International Indonesia, PT Tanshia Consumer Products, and Ultra Salur, created the first fully sustainable commercial model for safe water systems in Indonesia.

Funded by USAID, Aman Tirta (2005-2010) focused on promoting an affordable water treatment product, Air RahMat, for low income families with children under five years old. Using a public-private partnership model, Aman Tirta combined commercial manufacturing and distribution of Air RahMat with community participation and media promotion to create demand for the product and safe water practices. Advocacy with the Ministry of Health (MOH) created an enabling environment for household water treatment and safe storage. The MOH implemented policy on household water and treatment and safe storage and endorsed a range of technologies in support of this policy, including RahMat.

Support to Service Delivery Integration (2011 – 2016) 

In Malawi, the communication component of Support to Service Delivery Integration (SSDI) uses a theory based life-cycle approach to increase individual demand for and create community commitment to improved health at the national and community levels. The SSDI-Communication strategic framework illustrates how the strategic objectives and the related project interventions work in synergy to enhance the health of Malawian families through a systems approach.

The centerpiece of the framework is the “Together We Build Healthy Families” platform, around which the communication strategy, interventions, and materials are built. The focus on “healthy families” enables Malawians to envision a world where there is not only an absence of illness, but where they are living “well” and enjoying an improved quality of life. The platform provides a means to promote this vision while at the same time emphasizing different aspects of “health” under one common campaign in staged phases.

Step-4-Task-2-ObjectivesBecause the LifeStage perspective takes into account that people’s own definitions of health and well-being change according to their particular stage in life – i.e. adolescents/young adults; young marrieds; parents of young children; parents of older children – the platform can respond to those life stages and package health differently to different audiences. This approach also provides exciting opportunities to reach people at pivotal events in their lives, such as birth, graduation, marriage, and first employment, among others. These serve as teachable moments when people become open to adopting new behaviors or changing harmful practices.

sbcc-malBehavior is influenced through multiple levels, from the individual to broader societal forces and notions of health, and well-being cannot be conceptualized as only an individual-level phenomena. Therefore, interventions must incorporate a multilevel approach in order to bring about sustainable change. As shown in the strategic framework, the domains for intervention include improved planning/coordination, SBCCC packages, and capacity building, with interventions implemented at the national and community levels in order to ensure consistency and harmony of interventions and to build sustainable capacity at all levels.

In order to best understand how to position the healthy families and craft a quality communication strategy, SSDI-Communication used innovative formative research techniques to explore barriers to behavior change at the structural, service delivery, societal, and personal levels and to address these barriers through effective interventions at all levels. SSDI-Communication uses innovative formative research techniques to explore the barriers and facilitators to behavior change. Using best practices and tested innovations, SSDI-Communication works with its partners to create a unifying creative platform that energizes all partners, facilitates effective coordination, harmonizes an integrated SBCC package, and strengthens capacity building.

By applying the integrated Strategic Framework and life stages platform and by working together with the other SSDI sectors, the expected outcome, fostered by sustained social and behavior change, is the improved health of Malawian families.


CHL Strategic Framework – A Cross-Cutting Approach for Egyptian Families

The purpose of the CHL program was to improve health outcomes across multiple health areas, including family planning and reproductive health, maternal and child health, infectious disease and non-communicable disease, as well as healthy lifestyles. The strategy that was designed to meet this goal placed the household and community at the center of the program.

Recognizing that health information converges at the household level, CHL sought to deliver a unified package of health messages anchored in the idea of the “Healthy Family.” The strategic framework below illustrates CHL’s cross-cutting approach in communicating the messages of multiple health service areas to the public, to achieve “Healthy Families, Healthy Communities.”

Step-4-Task-2-Healthy-Fam-Healthy-Communities

 

The framework shows both the top-down and bottom-up dimensions of the health program. From the top down, national health priorities and the vertical service delivery programs sought to “steer” messages toward the household, with the recognition that the specific behaviors being promoted represent signs of a “healthy family.”

At the same time, the strategic framework recognizes that the household is the main actor in demanding health information and services, driving the program from the bottom-up. CHL therefore placed control in the hands of families and communities through greater use of civil society organizations, community-based programs, and support to people’s health-seeking efforts to “pull” services through local health and information providers.

CHL found that employing a cross-cutting approach resulted in:

  • a high-level of support for health communication among health leaders, improving the enabling environment;
  • the development of a critical mass of health communication capacity among practitioners across health sectors;
  • increased program coordination across health departments;
  • the repositioning of health, in general, as a positive value that can be achieved or protected by people through many specific actions;
  • rapid program response to emerging health threats;
  • economies of scale in the production and distribution of communication materials; and
  • a widened ownership of health communication among public, private and NGO sector partners throughout the system, improving sustainability.

The Life Stage Approach

CHL operationalized the family focus of the program through a Life Stage approach. The Life Stage approach segments the family according to the age- or stage-appropriate needs of each member, addressing the household as a key decision-making unit. At the same time, this approach addresses the needs of entire age cohorts in society (for example, “Children under 6 years,” “Unmarried Youth,” or the “Young Family” cohort) allowing for message campaigns relevant to the population as a whole.

Step-4-Task-2-Life-Stage-Approach

While each Life Stage has specific behavioral objectives, the CHL strategic framework acknowledges that every stage is transitional and operates within the context of the family and community as a whole. Good health behavior adopted at an early stage, or collectively, represents a positive health investment and will have a cumulative, sustainable impact on future health behavior.

The Life Stage approach aims to enhance the continued practice of healthy behaviors within the family and, by extension, to improve the health status of the wider community. Major Life Stage segments are subdivided as follows, to address specific issues, with avian influenza and other priority infectious diseases a special focus for all age groups:

  • Young Children (0-5, neonates and infants)
  • School Age Children (6-14)
  • Youth (unmarried, aged 15-24)
  • Young Marrieds (spacers, 0-2 children)
  • Older Men and Women (limiters, school age children)

For the long-term impact on the health status of Egypt, the program placed a special emphasis on Youth, Young Marrieds, and Young Children. Also, communities with special health needs such as underserved rural communities or other geographically or socially defined groups with acute health needs received focused program attention.

By focusing efforts on the household and community levels, and through the use of a life-stage approach, CHL was able to address a number of health areas in an integrated fashion. This approach enabled CHL to reach specific audiences with information and skills when it would be most useful to that particular audience. Thus, CHL was able to maximize its inputs as intervening in one life stage yielded long-lasting results across a lifetime.

Back to Step 4
With funding from USAID, Support to Service Delivery Integration (SSDI)(2011-2016) supports the Ministry of Health in delivering an integrated Essential Health Package,which includes interventions in malaria; maternal and neonatal and child health; family planning; nutrition; HIV/AIDS; and water, sanitation and hygiene at the health facility and in the community. The three interrelated sectors of SSDI — SSDI-Services, SSDI-Communication, and SSDI-Systems— work together to expand access and use of the Essential Health Package Services in 12 districts. SSDI-Communication is led by the Johns Hopkins Bloomberg School of Public Health, Center for Communication Programs, in partnership with Save the Children and local organizations.

With funding from USAID and through its affiliation with the global Health Communication Partnership, Communication for Healthy Living (CHL) (2003-2011) provided communication support for health lifestyles and behavior change on a broad spectrum of health outcomes and aimed to build capacity for health communication among the public, nongovernmental organizations and private sectors in Egypt.

COMMIT

The Communication and Malaria Initiative in Tanzania (COMMIT) was a multi-tiered project that worked at the national, community, and individual levels and employed a number of strategic approaches to foster social norms and self-efficacy around malaria prevention and treatment.

A community change agent (CCA) shows community members in Tanzania a flipchart about malaria. CCAs work through the USAID-funded COMMIT project. © 2014 JHUCCP/USAID COMMIT Project, Courtesy of Photoshare

A community change agent (CCA) shows community members in Tanzania a flipchart about malaria. CCAs work through the USAID-funded COMMIT project. © 2014 JHUCCP/USAID COMMIT Project, Courtesy of Photoshare

At the center of the strategic approaches was the Rural Communication Initiative component that was implemented through more than 65 community-based organizations that supervised 1,200 Community Change Agents (CCAs). These CCAs mobilized communities around malaria prevention, treatment and control. Through the Rural Communication Initiative, more than 8.8 million people were reached directly with malaria messages from activities ranging from home visits, group talks, and school-based activities, to community initiated activities in which communities developed and implemented action plans for malaria prevention. Village-level activities such as roadshows and Mobile Video Units engaged communities through participatory talks and videos that use entertainment to promote social norms and personal reflection around malaria prevention and control.

COMMIT worked to strengthen health providers’ skills around counseling on under-five case management and for ANC/malaria in pregnancy. This included adding malaria interpersonal communication counseling (IPC) skills in national Focused Antenatal Care trainings, including IPC in pre-service training, as well as specific training with health centers in the COMMIT focus districts for both case management and ANC/Malaria in Pregnancy. To ensure implementation and continued practice of the skills, COMMIT developed flip charts for counseling on case management for health providers, posters for clinics on case management and testing, and companion print materials for communities.

COMMIT’s robust mass media component supported the community-level mobilization by emphasizing prevention and treatment messages that focused on increasing self-efficacy around net use, malaria in pregnancy, and case-management using different channels and formats. In addition to radio campaigns focused on specific thematic areas, the “Two Minutes of Wisdom” radio and TV campaign showcased well-known Tanzanians such as former president Ali Hassan Mwinyi discussing their experiences with malaria. More recently, a 10-minute children’s weekly radio program, Patapata (Get it), was developed to empower children to be change agents in malaria prevention within their own homes and communities. COMMIT also used an entertaining approach for the prevention of malaria in pregnancy by producing a mass-marketed feature film that has been distributed commercially as well as through the Rural Communication Initiative’s mobile video units. With partners and the National Malaria Control Program, COMMIT implemented the umbrella campaign Malaria Haikubaliki (Malaria is Unacceptable) in which all partners used the logo and slogan for their activities. Together these mass media approaches supported the community-level mobilization approaches.

The Communication and Malaria Initiative in Tanzania (COMMIT) project (2008-2012) was funded by the United States President’s Malaria Initiative and implemented by the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP) with Population Services International, Jhpiego, the Research Triangle Institute, and many Tanzanian non-governmental organizations. In partnership with the Tanzania Ministry of Health and National Malaria Control Program, COMMIT promoted the behaviorsnecessary to achieve malaria prevention and control and addressed the enabling environmental factors that support these behaviors.


SMS-Based Mobile Communication in Ghana

Step-4-Task-1-Mobile

The Ghana Behavior Change Support (BCS) project is using mobile tools to better share with and collect information from a network of 22 local NGOs and over 2,000 local community volunteers who conduct community mobilization activities in the Greater Accra, Central, and Western regions. BCS is using the Esoko platform, which is a mobile-based market information exchange, to support the monitoring and evaluation of these community mobilization activities as well as to provide a direct source of information for the community volunteers and mobilizers through mobile phone text messages. For example, each week a scheduled text is sent to all of the community volunteers reminding them about the weekly Goodlife Game Show.

Each show is based on one of the project’s health areas. The text messages remind the mobilizers to encourage their community to watch the program and also prompt them to discuss that week’s topic with their community members. Text messages are also sent regularly and focus on health issues related to maternal, neonatal, and child health; family planning; malaria prevention and treatment; nutrition; and water, sanitation, and hygiene.

The Ghana Behavior Change Support (BCS) Project (2009-2013) is managed by The Johns Hopkins Bloomberg School of Public Health Center for Communication Programs in partnership with the Ministry of Health and the Ghana Health Service with funding from USAID. The project aims to increase demand and use of commodities and services and to encourage positive behaviors in the areas of maternal, neonatal, and child health; family planning; malaria prevention and treatment; nutrition; and water, sanitation, and hygiene. The BCS Project works closely with regional, district, and sub-district health teams to build and strengthen the network of local NGOs conducting community mobilization in both rural and urban settings.

SMS Support for Injecting Drug Users in Russia

The use of injection drugs is the leading cause of HIV transmission in Russia. Preventing substance abuse and promoting HIV prevention among injecting drug users (IDUs) are therefore crucial to the fight against HIV. The Health and Development Foundation provides counseling and support services through text messages to IDUs as well as follow-up counseling with clients by telephone.

The mHealth activities work in concert with other services to build a social support system for IDUs and people living with HIV. Such services give clients access to high-quality care as well as encouragement to participate in psychological support, rehabilitation, and prevention programs. The text messages and phone calls encourage IDUs to stay drug-free, get tested for HIV, practice risk reduction behaviors, begin antiretroviral treatment and/or substance abuse treatment, and continue treatment (adherence). SMS are also sent to clients upon their release from detox/rehabilitation centers to encourage their retention within the health care system.

For more information: Model of HIV prevention and care among chronic drug and alcohol users

Health and Development Foundation (formerly Healthy Russia Foundation) is a legacy institution developed under the Healthy Russia 2020 project led by the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs. The project focuses on healthy lifestyles, HIV/AIDS, family planning, and reproductive health and established a foundation to continue the work of the project. Established in 2003, the Health and Development Foundation works to improve the health and longevity of Russian people through advocacy, communication, capacity building, and behavioral interventions that lead to positive changes in health policy.

K4Health Malawi 

In Malawi, the Ministry of Health has been working to revitalize a cadre of community health workers (CHWs) to bring commodities and information on family planning, reproductive health, and HIV/AIDS directly to rural communities. Management teams at district hospitals train and supervise the health workers. These teams, in response to a K4Health health information needs assessment, reported a lack of current information as a major barrier to doing their work and successfully training and supervising the CHWs, and CHWs themselves rarely receive updates after their initial training. Information that does trickle down is often scattered. To address this large information gap, the Knowledge for Health (K4Health) Malawi Project with funding from USAID worked to improve the exchange and use of knowledge and information among program managers, service providers, and CHWs to improve family planning, reproductive health, and HIV/AIDS services.

One approach implemented by K4Health in response to the information gap was the creation of an SMS-based mobile phone network between district health centers and CHWs. In collaboration with Frontline SMS, district health centers alert CHWs about new resources, training opportunities, and changes in protocols through text messages. CHWs, in turn, send SMS to the district management teams to report important events such as stock-outs and request specific technical information.

K4Health distributed 663 mobile phones and solar chargers to CHWs in Salima and Nkhotakota districts, serving a catchment area of 652,326 Malawians. The ability to quickly communicate has allowed district teams to respond to emergencies such as high-risk pregnancies and measles outbreaks and to reduce stock-outs among CHWs.

For more information: K4Health Malawi website

With funding from USAID, the K4Health Malawi Pilot Project (2010-2011) worked to address the information gaps health program managers and service providers often face in their day-to-day work as providers of reproductive health services and aimed to improve the exchange and use of health knowledge at the national, district, and community levels.

Back to Step 4

Fataki 

In Tanzania, as elsewhere around the world, “sugar-daddy” relationships—where an older man pursues and has a sexual relationship with a younger woman in exchange for gifts or favors –are common. These relationships are troubling because the young women often have little power in these relationships and so are often led to engage in unsafe sex.
fataki
In Tanzania, many of these young women are infected with HIV as a result of these relatinoships, and thus cross generational sex is regarded as one of the KEY drivers of the epidemic. In August 2007, USAID, CCP, the National AIDS Control Program of the Ministry Of Health and Social Welfare, Tanzania Commission for AIDS and a group of experts, artists, and creatives met to develop a campaign to fight cross-generational sex.

Developing an Overall Impression Statement

In Tanzania, there was at the time no strong social taboo against sugar daddy relationships, even though there were known related health risks. In fact, it was socially tolerated that high-status men would act this way. The discussion by the team assembled was difficult, because no one knew where to start; no one knew how to effectively stop this behavior. “No one believed that scolding sugar daddies would be effective in stopping their behavior. And the public-health experts thought that we were unlikely to convince young women to refuse the advances of these men, because the social and financial pressures on them were too intense to be countered by a campaign. So we started thinking: If we can’t change the main characters in this story, can we change the environment?”

The team knew they needed to find a way to make discussions about something uncomfortable become comfortable and to change the nature of the conversation. They realized the best way to do this was through humor. The team came up with the idea for a villainous character, someone who would be so obvious and relentless in his advances towards young girls as to make his actions both pathetic and laughable. Someone suggested calling the villain “Fataki”, which in Swahili means “explosion” or “fireworks” – dangerous and unstable. Fataki would try and try to get his prey but would never succeed thanks to the intervention of outsiders who witnessed his attempts to sway young girls with gifts of cell phones, money, drinks, and other favors.

Overall Impression Statement

Sugar daddies should be discussed in a mocking way – such that someone could eventually be over heard in a bar saying “That guy is such a Fataki.” By making it okay to mock this behavior, older and wealthier men would not have the same status advantage, and might even be embarrassed and/or shamed into not behaving this way.

Encourage interventions by others (friends, family members and other community members), by empowering them to flag this behavior as inappropriate. “It’s your responsibility to look out for these young women. Protect your loved ones from a Fataki!”

Results

By the end of the four-month pilot campaign, 44% of people who were asked “What would you call a 50-year-old man who is always trying to seduce younger women?” spontaneously replied “Fataki.” Seventy-five percent reported discussing Fataki with others. And the percentage of those who thought they could do something about cross generational sex increased from 64% before the pilot to 88% afterwards. Based on such great results, the campaign was rolled out nationwide, and Fataki became a very recognized concept, to the point that when a famous film actor was seen with a young girl at a hotel, he was called a Fataki on the front page of a Tanzanian tabloid. “The Tanzanian public had taken ownership of a name and a character who symbolized the bad behavior they’d resented, quietly, all along.”

Excerpted from Switch: How to Change Things When Change is Hard. Chip Heath and Dan Heath. Broadway Books: NY. 2010.

Back to Step 5

From 2006-2011, Strategic Radio Communication for Development (STRADCOM) received funding from USAID/US President’s Emergency Plan for AIDS Relief (PEPFAR) to support the Tanzanian Government’s fight against HIV/AIDS by providing high quality radio programming to the public. Led by CCP, in partnership with Media for Development International (MFDI), STRADCOM combined best practices and innovative radio programming on HIV/AIDS while developing collaborative relationships with government agencies, other USG PEPFAR partners, and international and local nongovernmental organizations working in HIV/AIDS in Tanzania.

Scrutinize

scrutinizeThe Scrutinize campaign aimed to increase risk perception among young people to HIV infection in South Africa through the broadcast of eight animated advertisements (Animerts). The Animerts focused on the risk of having two or more partners at the same time; the linkage between alcohol, sex and HIV; and the exchange of sex for money or material goods. The spots were praised at the International Animation Festival in France in June 2009 and won a Marketing Mix Khuza Award, the first time a cause marketing campaign was featured in a South African people’s choice award. Scrutinize has become a buzz word that is used by young people to talk about issues confronting their lives.

Key Message Points

  • Fewer partners in a life time lowers risk. (sexual risk)
  • Use condoms every time with every partner. (sexual risk, early stage infection, condom efficacy)
  • HIV test yourself regularly. (early stage infection)
  • Don’t stress, test regularly together. (faithfulness)
  • An undercover lover can bring you HIV from another. (sexual networks)
  • If the playa is too drunk to put it on, don’t put him in the game. (alcohol)
  • Don’t get more than you bargained for from sugar. Scrutinize and eliminate the element of sugar surprise. (transactional sex)

More on Scrutinize

Back to Step 5

In 2004, The Health Communication Partnership South Africa field office registered as a local NGO — Johns Hopkins Health and Education in South Africa (JHHESA). Supported by USAID, JHHESA provides technical assistance and financial support to over 16 local institutions working at the national, provincial and local levels to build capacity to design, implement, monitor, evaluate, and manage HIV and AIDS related behavior change communication programs. The Scrutinize campaign was a joint effort by JHHESA, Levi’s Red for Life, USAID, PEPFAR, and other South African partners.
Introduction
The planning steps included in this implementation kit provide guidance on how to develop a communication strategy for social and behavior change communication (SBCC). The steps and tools are designed to help program managers, communication specialists and relevant stakeholders prepare and plan for effective SBCC initiatives through a comprehensive approach that responds to audience needs and the context of the challenge(s) to be addressed, uses a memorable identity and theme for all messages and activities, and outlines plans for implementation, monitoring and evaluation

This SBCC Implementation Kit (or I-Kit) provides practical guidance on developing a communication strategy for social and behavior change communication (SBCC).

Social and behavior change communication is used throughout this I-Kit. Implicit in this term are other names which have been used to describe this field, including behavior change communication, demand side, strategic communication, health communication, and advocacy, communication and social mobilization (ACSM).

Social and Behavior Change Communication

Social and behavior change communication (SBCC) uses science and data as well as creative ideas to focus on:

  • Changing or positively influencing social norms in support of long-term, sustainable behavior change at the population level
  • Fostering long-term, normative shifts in behavior in support of increasing the practice of healthy behaviors
  • Improving health services provider-client interactions
  • Strengthening community responses to issues
  • Influencing decision-makers and family and peer networks
  • Increasing demand for health services and products
  • Increasing correct use of health services and products
  • Influencing policy
  • Encouraging an increased capacity for local planning and implementation of health improvement efforts

 

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Doran, G. T. (1981). There’s a SMART way to write management’s goals and objectives. Management review, 70(11), 35-36.

Edelman, D., & Salsberg, B. (2010). Beyond paid media: Marketing’s new vocabulary. McKinsey Quarterly, 1-8.

Fox, H. (1989). Nonformal Education Manual. Washington, DC: Peace Corps/Information Collection and Exchange, #M0042.

Glanz, K., & Bishop, D. B. (2010). The role of behavioral science theory in development and implementation of public health interventions. Annual review of public health, 31, 399-418.

Health Communication Capacity Collaborative (November 2013). The P Process. Five Steps to Strategic Communication. Baltimore: Johns Hopkins Bloomberg School of Public Health Center for Communication Programs.

Howard-Grabman, L., & Snetro, G. (2003). How to mobilize communities for health and social change.

Kincaid, D. L., & Do, M. P. (2003). Causal attribution and cost-effectiveness of a national communication campaign: Family planning promotion in the Philippines. Baltimore, MD: Center for Communication Programs, Johns Hopkins University.

Kincaid, D. L. (2004). From innovation to social norm: Bounded normative influence. Journal of Health Communication, 9(S1), 37-57.

Kincaid, D. L., & Do, M. P. (2006). Multivariate causal attribution and cost-effectiveness of a national mass media campaign in the Philippines. Journal of Health Communication, 11(S2), 69-90.

Maxfield, A. (2004). Information and communication technologies for the developing world.

McKee, N., Bertrand, J., Becker-Benton, A., & Becker, B. L. (2004). Strategic communication in the HIV/AIDS epidemic. Sage.

National Cancer Institute, Pink Book – Making Health Communication Programs Work.

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Noelle-Neumann, E. (1995). Public Opinion and Rationality 1. Public opinion and the communication of consent, 33.

O'Sullivan, G. A., Yonkler, J. A., Morgan, W., & Merritt, A. P. (2003). A field guide to designing a health communication strategy. A resource for health communication professionals.

Salem, R. M., Bernstein, J., & Sullivan, T. M. (2008). Tools for behavior change communication.

Snyder, L. B. & LaCroix, J.M. (2012). How effective are mediated health campaigns. Public communication campaigns, 3, 181-90.

Storey, J.D., Kaggwa, E., Harbour, C. (2007). Pathways to Health competence for Sustainable Health Improvement: Examples from South Africa and Egypt.

Storey, D. (2012). Toward a global theory of health behavior and social change. The Handbook of Global Health Communication, 70-94.

UNICEF. Communication Emergency Response to Newly Emerging and Re-Emerging Diseases. Draft.

Zaman, F., & Underwood, C. (2003). The gender guide for health communication programs. CCP Publication102.

ACSM: Advocacy, Communication, and Social Mobilization

CCP: Johns Hopkins Center for Communication Programs

CHCT: Couples HIV Counseling and Testing

CHW: Community Health Worker

FGC: Female Genital Cutting

GHS: Ghana Health Service

HCT: HIV Counseling and Testing

IDU: Injecting Drug Users

IPC: Interpersonal Communication

JHHESA: Johns Hopkins Health and Education in South Africa

K4Health: Knowledge for Health

M&E: Monitoring and Evaluation

MOH: Ministry of Health

NURHI: Nigeria Urban Reproductive Health Initiative

PACTO: Active Prevention and Communication for All

PAIMAN: Pakistan Initiative for Mothers and Newborns

SBCC: Social Behavior Change Communication

SMS: Short Message Service (text message)

USAID: United States Agency for International Development

UHI
India's Urban Health Initiative is an example of how to clarify a shared vision.  More

 

gogirlsThe Go Girls Initiative can help with understanding  the context of the core challenge