Demand Generation I-Kit for Underutilized, Life Saving Commodities

Animated Overview

This animated infographic was designed to help navigate the wealth of information available on the Demand Generation Implementation Kit. The “I-Kit” is a step-by-step guide to developing communication strategies to increase demand for nine priority commodities ranging across the reproductive, maternal, newborn and child health (RMNCH) spectrum, and provides cross-cutting tools, guidance and adaptable commodity-specific content. The purpose of the animated infographic is to creatively walk practitioners though the content available on the I-Kit. The animation serves as an overall guide to the I-Kit, as well as a general how-to on use of the various sections to meet goals.

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USAID LogoThis website is made possible by the support of the American People through the United States Agency for International Development (USAID) under the Health Communication Capacity Collaborative (HC3) Cooperative Agreement #AID-OAAA-A-12-00058. On-going support is provided by Breakthrough ACTION with support from USAID’s Bureau for Global Health, under Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at the Johns Hopkins Center for Communication Programs (CCP). The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or the Johns Hopkins University.