Based on the communication strategy, prepare creative briefs for materials on specific health issues, and for cross-cutting communication channels.
Share creative briefs with producers or advertising agencies, test creative materials with intended audiences, ensuring that all carry the overarching theme/signature.
How to Develop SBCC Creative Materials
The Health COMpass has a how-to guide on developing SBCC creative materials.
This step should begin even as you develop the introductory materials, so focused messaging can be integrated simultaneously or shortly after the campaign begins.
Cross-cutting Communication Channel Example
Uganda’s Good Life Show Case Study is an example of a cross-cutting communication channel.