Integrated SBCC requires the assimilation of not only new but also more varied information and potentially new ways of communicating for both program implementers and providers (e.g., information communication technology [ICT] or improved IPC). Identify capacity-strengthening needs through working group discussions, needs assessment surveys and during SBCC strategy development.
Because integrated SBCC typically requires health workers, community health agents and others to explain and answer questions about new and varied topics, capacity-strengthening needs might be amplified as compared to single-focus SBCC. Where necessary, staff may need high-quality training and skills building in topics outside of their original area of expertise. When designing your program, plan for frequent supportive supervision that includes observation, customized on-the-job training and regular follow-up group training to strengthen generally weak areas. If agents use tablets or other digital technology to access relevant messages and information, training should include how to quickly find the needed information while remaining largely focused on the client, and supervision should verify agents’ ability to use the technology effectively. Supervision guidelines and tools (e.g., checklists) should reflect integration, such as looking at how effectively providers integrate new content into their interactions with clients. As with many SBCC interventions, including frontline workers in training will not only help prepare them to provide the needed services but also help gain their buy-in.
Both vertical and integrated projects often have a need for SBCC capacity strengthening. See the SBCC Capacity Ecosystem for more information on how to build capacity for SBCC programming.