Activity planning for integrated SBCC programs can be considerably more complicated than for vertical programs. Depending on your approach, multiple activities for several topics may take place at the same time. Create a realistic and detailed integrated SBCC timeline or implementation plan clearly mapping out how the different activities relate to each other.
- How do the activities relate in time and space/communication channel, the relative intensity of each topic at any given time and the person or organization responsible for each activity?
- Which activities can you get started quickly to gain some “quick wins” and which will take longer to launch?
- Are certain times of year or even specific days ideal to focus on particular topics? For example, do you want to launch or increase the intensity of the HIV component of your integrated SBCC intervention around World AIDS Day, or might it get “lost” in the clutter with others doing the same? Do you want to time WASH interventions to correspond with rainy season, when childhood diarrhea is most prevalent?
- Will you pilot certain activities on a smaller scale or in a limited geographic area, or will you go to scale immediately? Will different components be given phased, geographic introductions?
Whether you build on existing programs, use a phased implementation approach, have an overarching umbrella campaign or use a combination of these approaches, be sure you have a complete picture of how everything fits together. During the implementation phase, it is critical that all activities make sense in the minds of project implementers, stakeholders and, most importantly, your target audience.