In an integrated campaign, you have many partners. Before implementing, make sure all partners understand their roles in the project and are ready and able to move ahead. Train and orient resource persons, health workers and project implementers. Disseminate materials that these workers will need.
Broadcast media messages, distribute print materials, conduct community events and implement all planned activities. Also document the numbers and types of people trained and reached through community-based activities.
It is also important to monitor the reach and reaction to your communication messages. This may be done through occasional "dipstick" surveys among audience representatives. In many countries, you can pay to include questions on regularly scheduled omnibus surveys. Other methods for monitoring reach and effects of your campaign include:
- Monitoring the content of calls to a telephone hotline
- Monitoring the content of letters, text messages or Facebook posts in response to radio or TV programs
- Tracking content of newspapers
- Tracking content of phone-ins to radio or TV talk shows
- Tracking sales of products promoted through the campaign
- Tracking service statistics for health services promoted through the campaign
Schedule regular meetings with campaign implementers and the campaign coordination group to review monitoring reports and dipstick surveys. During these meetings, decide what changes, if any, to make in campaign activities and media. Also during these meetings, consider the implications for future campaign plans.