SBCC programs covering a number of health issues require exceptional coordination. As discussed earlier, government Ministries of Health as well as donors usually organize programs by health areas such as:
- Reproductive health
- Child health
- Nutrition
- HIV/AIDS
- Malaria
- TB
- Water and sanitation
- Others
As early as possible, you will need to introduce stakeholders from each health area to your program and solicit their involvement and support. Stakeholders include government, non-governmental, private commercial sector and communication experts.
Often the best way to get them on board is to involve a core group of stakeholders in researching and designing the campaign, and a coordination mechanism.
Most often, SBCC coordination groups are chaired by the Ministry of Health and meet regularly to provide technical guidance, monitor campaign implementation and guide future directions.