Key Principles of Designing SBCC for Health Services

Tailoring Messages and Aligning with Communication Channels

In service communication, messages may be used with clients, providers, or an influencing audience and disseminated through a variety of channels, such as community mobilization and events, mass media, interpersonal communication, social media and community media. Developing effective messages and delivering them through the right communication channels does need not be complicated, but doing both of these things well requires strategic thinking.

This section discusses two key principles of message development and dissemination for service communication:

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