Summarize Key Information and Create Audience Profile(s)
A name and a representative photo of each audience segment is a simple first step to make your audience come alive. Although you will be using a name for your audience, you will not be describing a single person. Rather, that person will be representative of young people like him/her. Giving a name is a reminder that your audience is comprised of real people, not just numbers and data.
Once you have agreed on the name and found a suitable photo to represent your audience group, you can start developing your audience profile. There are many considerations for a good profile and the figure below gives you an idea of the type of information required.
The two Worksheets that follow, Worksheet #5: Summarize Key Information About your Audience and Worksheet #6: Audience Profile, will help you identify the important information about your audience to use to develop effective messages and activities for them.
Summarize key information about your audience
Summarize key information about your audience: Zanbe
Audience Profile: Zanbe