Animated Overview

This animated infographic was designed to help navigate the wealth of information available on the Demand Generation Implementation Kit. The “I-Kit” is a step-by-step guide to developing communication strategies to increase demand for nine priority commodities ranging across the reproductive, maternal, newborn and child health (RMNCH) spectrum, and provides cross-cutting tools, guidance and adaptable commodity-specific content. The purpose of the animated infographic is to creatively walk practitioners though the content available on the I-Kit. The animation serves as an overall guide to the I-Kit, as well as a general how-to on use of the various sections to meet goals.