Demand Generation I-Kit for Underutilized, Life Saving Commodities

Overview: Child Health

This section of the I-Kit provides step-by-step guidance, illustrative communication strategies and additional resources for underutilized commodities in child health: amoxicillin for pneumonia, and zinc and oral rehydration salts (ORS) for diarrhea.

Step 1: Analyze the Situation

Global situation analyses for each of the commodities are provided below as illustrative examples. These are representative of the global situation, and should be adapted based on data and research from the local context.

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This site was originally developed by the Health Communication Capacity Collaborative (Cooperative Agreement #AID-OAA-A-12-00058) and expanded under Breakthrough ACTION (Cooperative Agreement #AID-OAA-A-17-00017) both under the leadership of Johns Hopkins Center for Communication Programs (CCP). This website is now maintained by CCP and its contents are the sole responsibility of CCP.  The contents of this website do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.