Demand Generation I-Kit for Underutilized, Life Saving Commodities

Illustrative Example for ORS/Zinc

Step 1: Analyze the Situation

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pdf icon Download Illustrative Examples for ORS/Zinc situation analysis

pdf icon Download Illustrative Examples for ORS/Zinc situation analysis

Learn more about situation analysis for maternal and newborn health commodities

Find out about illustrative key questions to ask for ORS/Zinc


Step 2: Define a Vision


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pdf icon Download Illustrative Examples for ORS/Zinc visions defined

pdf icon Download Illustrative Examples for ORS/Zinc visions defined 

Learn more about defining a vision for maternal and newborn health commodities

Step 3: Choose the Target Audiences


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pdf icon Download Illustrative Examples for ORS/Zinc audience analysis

pdf icon Download Illustrative Examples for ORS/Zinc audience analysis

Learn more about audience analysis for maternal and newborn health commodities

Step 4: Select Key Messages

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pdf icon Download Illustrative Examples for ORS/Zinc message selection

pdf icon Download Illustrative Examples for ORS/Zinc message selection

Learn more about message selection for maternal and newborn health commodities

Step 5: Determine Activities and Interventions

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pdf icon Download Illustrative Examples for ORS/Zinc activities and interventions

pdf icon Download Illustrative Examples for ORS/Zinc activities and interventions

Learn more about activities and interventions for maternal and newborn health commodities

Step 6: Plan for Monitoring and Evaluation

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pdf icon Download Illustrative Examples for ORS/Zinc monitoring and evaluation 

pdf icon Download Illustrative Examples for ORS/Zinc monitoring and evaluation 

Learn more about audience analysis for maternal and newborn health commodities

 

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This site was originally developed by the Health Communication Capacity Collaborative (Cooperative Agreement #AID-OAA-A-12-00058) and expanded under Breakthrough ACTION (Cooperative Agreement #AID-OAA-A-17-00017) both under the leadership of Johns Hopkins Center for Communication Programs (CCP). This website is now maintained by CCP and its contents are the sole responsibility of CCP.  The contents of this website do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.