Demand Generation I-Kit for Underutilized, Life Saving Commodities

Document Library

February 10, 2014

2013 Technical Brief on Contraceptive Implants

This document provides a brief history of implants and a description of their efficacy, side effects, and programmatic use.


A Manual for Integrating Gender into Reproductive Health and HIV Programs: From Commitment to Action (2nd Edition)

This manual provides detailed instructions and tools for planning, developing, implementing and evaluating gender-sensitive programs for reproductive health and HIV (available in English, Spanish and French).


July 8, 2014

A Theory-Based Framework for Media Selection in Demand Generation Programs

This guide is a resource to help increase the demand for the 13 reproductive, maternal, newborn and child health (RMNCH) commodities identified as underutilized by the UN Commission on Life-Saving Commodities (UNCoLSC) for Women’s and Children’s Health. The guide provides step-by-step information and practical tools to guide media selection (i.e., communication channels) for demand generation activities using a theory-based approach. The guide has a focus on information and communication technology (ICT) and new media channels, as there is little current guidance available regarding the selection of these channels.


April 15, 2014

Adaptable Healthcare Provider Resources for ORS/Zinc

Adaptable Resources to assist efforts to promote the use of Zinc/ORS, including detail aids, posters, Q&A brochures, and videos.


July 8, 2014

Addressing the Role of Gender in the Demand for RMNCH Commodities: A Programming Guide

This guide is a resource for increasing demand for the 13 reproductive, maternal, newborn, and child health (RMNCH) commodities identified as underutilized by the UN Commission on Life-Saving Commodities (UNCoLSC) for Women’s and Children’s Health. This guide provides information and practical tools to help program managers determine how gender norms and roles may limit demand for these commodities, and how to address these norms and roles to ultimately increase the demand for and utilization of these commodities.


June 11, 2014

Advance Distribution of Misoprostol for Self-Administration: Expanding Coverage for Postpartum Hemorrhage Prevention

MCHIP’s updated program implementation guide provides step-by-step instructions on how to improve and expand misoprostol distribution programs alongside lessons from the field.


February 10, 2014

Advocacy ASK

Example for the ASK approach (activate leaders, share action, know the context).


April 28, 2014

Amoxicillin Project Examples

Click on the image to view project examples for Amoxicillin


March 8, 2014

An Adaptable Communication Strategy for Amoxicillin

An Adaptable Communication Strategy for Amoxicillin


June 6, 2014

An Adaptable Communication Strategy for Demand Generation: Chlorhexidine

This Adaptable Communication Strategy provides step-by-step guidance and illustrative content in creating a communication strategy to generate demand for chlorhexidine.


March 8, 2014

An Adaptable Communication Strategy for Demand Generation: Contraceptive Implants

This Adaptable Communication Strategy provides step-by-step guidance and illustrative content in creating a communication strategy to generate demand for contraceptive implants.


An Adaptable Communication Strategy for Demand Generation: Emergency Contraception

This Adaptable Communication Strategy provides step-by-step guidance and illustrative content in creating a communication strategy to generate demand for emergency contraception.


An Adaptable Communication Strategy for Demand Generation: Female Condom

This Adaptable Communication Strategy provides step-by-step guidance and illustrative content in creating a communication strategy to generate demand for female condom.


An Adaptable Communication Strategy for Demand Generation: Magnesium Sulfate

This Adaptable Communication Strategy provides step-by-step guidance and illustrative content in creating a communication strategy to generate demand for Magnesium Sulfate.


An Adaptable Communication Strategy for Demand Generation: Misoprostol

This Adaptable Communication Strategy provides step-by-step guidance and illustrative content in creating a communication strategy to generate demand for misoprostol.


An Adaptable Communication Strategy for Demand Generation: ORS/Zinc

This Adaptable Communication Strategy provides step-by-step guidance and illustrative content in creating a communication strategy to generate demand for ORS/Zinc.





April 12, 2014

Chlorhexidine Project Examples

Click on the image to view project examples for Chlorhexidine


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USAID LogoThis website is made possible by the support of the American People through the United States Agency for International Development (USAID) under the Health Communication Capacity Collaborative (HC3) Cooperative Agreement #AID-OAAA-A-12-00058. On-going support is provided by Breakthrough ACTION with support from USAID’s Bureau for Global Health, under Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at the Johns Hopkins Center for Communication Programs (CCP). The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or the Johns Hopkins University.