Public-Private Partnerships (PPP) are an effective way to increase resources, expand revenue streams, increase visibility and expand credibility for demand generation programs. Successful partnerships are engaging and mutually beneficial for both parties and consider the other partner’s relative comparative strengths. Each partner brings expertise to the table, but also each has constraints and competing demands, as well as opportunities to be explored.
The P for Partnership: A Guide to Public-Private Partnerships to Increase the Demand for RMNCH Commodities provides information and practical tools to help program managers determine how to develop public-private partnerships (PPPs) to ultimately increase the demand for and utilization of the 13 commodities.This tool provides a typology of PPP models along with step-by-step guidelines on how to select private sector companies and how to create effective partnerships for demand generation programs. By utilizing this tool, managers will be better equipped to engage the private sector and understand various types of partnerships for demand generation.
This Guide contains:
- Public-Private Partnerships for Demand Generation
- Motivations for Establishing and Joining PPPs
- Demand Generation PPP Models and Examples
- Challenges and Success Factors
- The Step-by-Step "P for Partnership" Model
- Step 1: Assess the Need for a Public-Private Partnership
- Step 2: Identify and Evaluate Potential Partners
- Step 3: Recruit Partners
- Step 4: Develop a Shared Partnership Vision
- Step 5: Develop the Partnership Structure
- Step 6: Implement Partnership Activities
- Step 7: Assess and Evolve the Partnership
- Key Resources and Case Studies
For further information and tools related to PPP for demand generation, see the Additional Resources on the right sidebar or in the document library.