This section of the I-Kit provides step-by-step guidance, illustrative communication strategies and additional resources for underutilized commodities in child health: amoxicillin for pneumonia, and zinc and oral rehydration salts (ORS) for diarrhea.
Global situation analyses for each of the commodities are provided below as illustrative examples. These are representative of the global situation, and should be adapted based on data and research from the local context.
Example visions defined for each of the commodities are provided below as illustrative examples. These examples should be adapted based on data and research from the local context.
Examples of audience segments and profiles for each of the commodities are provided below as illustrative examples. These examples should be adapted based on data and research from the local context.
Examples of objectives, positioning and key messages for each of the commodities are provided below as illustrative examples. These examples should be adapted based on data and research from the local context.
Examples of activities and interventions for each of the commodities are provided below as illustrative examples. These should be adapted to the country context.
Examples of monitor and evaluation indicators for each of the commodities are provided below as illustrative examples. These examples should be adapted to the country context.
This website is made possible by the support of the American People through the United States Agency for International Development (USAID) under the Health Communication Capacity Collaborative (HC3) Cooperative Agreement #AID-OAAA-A-12-00058. On-going support is provided by Breakthrough ACTION with support from USAID’s Bureau for Global Health, under Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at the Johns Hopkins Center for Communication Programs (CCP). The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or the Johns Hopkins University.