Part 3 Resources
Additional Resources for Design
General Design
- How to Develop a Communication Strategy
- Designing a Social and Behavior Change Communication Strategy
- Writing a Communication Strategy for Development Programs
- How to Conduct a Stakeholder Workshop
- How to Adapt SBCC Materials
- How to Create a Brand Strategy Part I: How to Use Audience Insight to Drive Your Brand
- How to Create a Brand Strategy Part II: How to Develop Positioning for a Branded Product, Service, or Behavior
- How to Create a Brand Strategy Part III: How to Develop the Personality and Look of the Brand
- How to Do an Audience Analysis
- How to Do Audience Segmentation
- How to Develop a Channel Mix Plan
- How to Develop a Creative Concept
- How to Test Creative Concepts
- How to Develop SBCC Materials
- How to Conduct Pretesting
- How to Plan Interpersonal Communication Interventions
- Service Communication Implementation Kit
- SBCC Capacity Ecosystem
Formative Research
- How to Conduct Qualitative Formative Research
- Total Market Approach in Six African Countries
- Trials of Improved Practices Guide
- Human-Centered Design Methods
Theories and Frameworks
- Theory Picker
- A Social Ecology Model of Communication for Social and Behavioral Change: A Brief Summary
- The Pathways Model™
- Theory of Planned Behavior
- From Innovation to Social Norm: Bounded Normative Influence (BNI)
- Social Learning Theory
- Stages of Change
- Communication for Social Change (C4SC)
- Theory of Planned Behavior
- Diffusion of Innovations
- Health Competence Toward a Global Theory of Health Behavior and Social Change
- Storey, D., Kaggwa, E., & Harbour, C. Pathways to Health Competence for Sustainable Health Improvement: Examples from South Africa and Egypt.
Additional Examples for Design
Formative Research
SBCC Strategies
Materials Inventories
Message Harmonization
- Communication Materials from the Western Highlands Integrated Program Region of Guatemala: A Consistency Analysis of Key Messages
- Guatemala Nutrition Message Analysis
- Jordan HCP National Health Priorities/Key Message Concepts Compendium
- Jordan Learning Environment Technical Support Program Message Compendium for Positive Learning Environments and Behavior Change
- Tanzania Capacity and Communication Project – Green Star National Family Planning Message Guide
Concept Testing and Pre-Testing
- Malawi Campaign Platform Pre-Testing Report
- Jordan HCP Family Health Campaign Pretesting Discussion Guide
Integrated SBCC Materials
- Malawi SSDI Moyo ndi Mpamba Family Health Booklet
- Malawi SSDI Takunyadirani Newlyweds Booklet
- Jordan Health Competent Schools Initiative
- Jordan Health Communication Partnership Mabrouk initiatives
- Liberia Job Aid for Vaccinators
- Ghana BCS What is Your Good Life? Leaflet
- Ghana BCS Good Life Activity Cards
- Ghana Good Life Game Show
- Essential Nutrition Actions Messages Booklet