- If you have not already worked through Essential Element 4: Creating an Audience Profile, we recommend that you do so before starting on Essential Element 5.
- Read the text from beginning to end.
- Complete Worksheet #7 and Worksheet #8 using data from your program and your audience.
- If you need help filling out the worksheets, refer to the example of Worksheet #7 and example of Worksheet #8 that have been completed with fictional data from the city of Zanbe.
- Refer to the resources at the end of this Essential Element when needed.
What is the Purpose of this Essential Element?
The purpose of this Essential Element is to:
- Learn how to write behavioral objectives for your program.
- Make sure the behavioral objectives are SMART using a checklist.
- Use your local data collected to complete Worksheet #7: Behavioral Objectives.
- Identify behavioral indicators to measure for each of your behavioral objectives using Worksheet #8: Behavioral Indicators.
Why is this Important?
Now that you have identified your audience segments, what do you want them to do? Clear behavioral objectives keep a program on track and contribute to the end goal of improved health outcomes.
The program goal is the outcome that you wish to see as a result of your program.
For example: Reduce the number of unintended teen pregnancies among 15 to 19 year-old girls in Zanbe.
Behavioral indicators measure any change and progress toward your behavioral objectives as a result of the SBCC program activities.
The behavioral objectives refer to the changes in the audiences’ behavior as a result of your SBCC program (i.e., increase in use of modern contraceptives, increase in utilization of family planning clinics). Each behavioral objective should contribute directly to achieving the program goal.
For example: Within two years, increase the proportion of modern contraceptive method use from 35 percent to 40 percent of sexually active, out-of-school, young women ages 15 to 19 in Zanbe. .
If you want to learn more about the topics covered in this section, visit the Resources section for Essential Element 5.
What are the Key Steps?
When developing behavioral objectives and indicators, there are a number of key steps to follow: