Part 2: Essential Elements of SBCC Programs for Urban Adolescents

Essential Element 5: Establishing Behavioral Objectives and Indicators

This Essential Element will help develop behavioral objectives and indicators for your SBCC program. Here are some suggestions for working through this element:

What is the Purpose of this Essential Element?

The purpose of this Essential Element is to:



Why is this Important?

Now that you have identified your audience segments, what do you want them to do? Clear behavioral objectives keep a program on track and contribute to the end goal of improved health outcomes.

Program goal

The program goal is the outcome that you wish to see as a result of your program.

For example: Reduce the number of unintended teen pregnancies among 15 to 19 year-old girls in Zanbe.

Behavioral Indicators

Behavioral indicators measure any change and progress toward your behavioral objectives as a result of the SBCC program activities.


Behavioral Objectives

The behavioral objectives refer to the changes in the audiences’ behavior as a result of your SBCC program (i.e., increase in use of modern contraceptives, increase in utilization of family planning clinics). Each behavioral objective should contribute directly to achieving the program goal.

For example: Within two years, increase the proportion of modern contraceptive method use from 35 percent to 40 percent of sexually active, out-of-school, young women ages 15 to 19 in Zanbe.                                                                                                                                   .



If you want to learn more about the topics covered in this section, visit the Resources section for Essential Element 5.

What are the Key Steps?

When developing behavioral objectives and indicators, there are a number of key steps to follow:

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Essential Element 4: Creating an Audience Profile (Prev Step)
(Next Step) Essential Element 6: Identifying Communication Channels in the Urban Environment
Back to Part 2: Essential Elements of SBCC Programs for Urban Adolescents

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