Demand Generation I-Kit for Underutilized, Life Saving Commodities

About the I-Kit

Access to and use of life-saving commodities across the reproductive, maternal, newborn and child health (RMNCH) continuum of care has been limited due to financial constraints, sociocultural issues and lack of demand by health care providers and clients.

Overview: Family Planning

This section of the I-Kit provides step-by-step guidance, illustrative communication strategies and additional resources for underutilized commodities in family planning: contraceptive implants, emergency contraception and the female condom.

Santé maternelle et néonatale

Overview: Maternal & Newborn Health

This section of the I-Kit provides step-by-step guidance, illustrative communication strategies and additional resources for underutilized commodities in maternal and newborn health: Misoprostol to prevent and treat postpartum hemorrhage, Magnesium sulfate to treat preeclampsia and Chlorhexidine for cord care to prevent infection in newborns.

Overview: Child Health

This section of the I-Kit provides step-by-step guidance, illustrative communication strategies and additional resources for underutilized commodities in child health: amoxicillin for pneumonia, and zinc and oral rehydration salts (ORS) for diarrhea.

Overview: Cross-Cutting Topics

This section of the I-Kit provides resources on how to address the role of gender, how to select media channels, how to integrate information and communication technology (ICT) and new media, and how to leverage public-private partnerships for demand generation.

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USAID LogoThis website is made possible by the support of the American People through the United States Agency for International Development (USAID) under the Health Communication Capacity Collaborative (HC3) Cooperative Agreement #AID-OAAA-A-12-00058. On-going support is provided by Breakthrough ACTION with support from USAID’s Bureau for Global Health, under Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at the Johns Hopkins Center for Communication Programs (CCP). The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or the Johns Hopkins University.