mBCC Field Guide: A Resource for Developing Mobile Behavior Change Communication Programs
This Field Guide is an attempt to take stock of what we know today about the power of mobile communication tools to influence health behaviors at both the consumer and healthcare provider levels. While this guide focuses on applying mobile strategies to health problems, the same principles can be used to address issues in other sectors, such as agriculture and the environment. mBCC Field Guide Year of Publication: 2012 Organization: Abt Associates, Inc. Length: 54 pages Languages: English
This Field Guide is an attempt to take stock of what we know today about the power of mobile communication tools to influence health behaviors at both the consumer and healthcare provider levels. While this guide focuses on applying mobile strategies to health problems, the same principles can be used to address issues in other sectors, such as agriculture and the environment.
Year of Publication: 2012
Languages: English
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