Demand Generation I-Kit for Underutilized, Life Saving Commodities

SBCC Implementation Kits > Demand Generation I-Kit for Underutilized, Life Saving Commodities > Utilizing ICT and New Media in Demand Generation for Reproductive, Maternal, Newborn and Child Health: Three Case Studies and Recommendations for Future Programming

Utilizing ICT and New Media in Demand Generation for Reproductive, Maternal, Newborn and Child Health: Three Case Studies and Recommendations for Future Programming

This resource provides an in-depth look at three programs that illustrate the use of information and communication technologies (ICTs) and new media – specifically using mobile technologies – as part of an integrated strategy to increase demand for and use of reproductive, maternal, newborn and child health (RMNCH) commodities and services.

 

 Utilizing ICT and New Media in Demand Generation for Reproductive, Maternal, Newborn and Child Health: Three Case Studies and Recommendations for Future Programming

pdf icon Utilizing ICT and New Media in Demand Generation for Reproductive, Maternal, Newborn and Child Health: Three Case Studies and Recommendations for Future Programming

Year of Publication: 2014

Length: 32 pages

Languages: English, French

 

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This site was originally developed by the Health Communication Capacity Collaborative (Cooperative Agreement #AID-OAA-A-12-00058) and expanded under Breakthrough ACTION (Cooperative Agreement #AID-OAA-A-17-00017) both under the leadership of Johns Hopkins Center for Communication Programs (CCP). This website is now maintained by CCP and its contents are the sole responsibility of CCP.  The contents of this website do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.