Demand Generation I-Kit for Underutilized, Life Saving Commodities

SBCC Implementation Kits > Demand Generation I-Kit for Underutilized, Life Saving Commodities > Demand Generation for the 13 Life-saving Commodities: A Synthesis of the Evidence

Demand Generation for the 13 Life-saving Commodities: A Synthesis of the Evidence

This report reviews, assesses, and synthesizes the current evidence of social and behavioral drivers of demand generation for the 13 commodities as well as effective practices in implementing demand generation programs. This review aims to provide a foundation for future demand generation activities and help other groups better understand the barriers to utilization and evidence for evidence-­‐based programming to generate demand for these under-­‐utilized, life-­‐saving commodities.

 

pdf icon  Demand Generation for the 13 Life-saving Commodities: A Synthesis of the EvidenceDemand-Generation--A-Synthesis-of-the-Evidence

Year of Publication: 2013

Organization: Johns Hopkins Center for Communication Programs
Length: 121 pages

Languages: English, French

 

For a briefer synthesis of the evidence, visit the Executive Summary fact sheet.

0 comments Show discussion Hide discussion

Add a comment

Copyright © Johns Hopkins University, All Rights Reserved

USAID LogoThis website is made possible by the support of the American People through the United States Agency for International Development (USAID) under the Health Communication Capacity Collaborative (HC3) Cooperative Agreement #AID-OAAA-A-12-00058. On-going support is provided by Breakthrough ACTION with support from USAID’s Bureau for Global Health, under Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at the Johns Hopkins Center for Communication Programs (CCP). The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or the Johns Hopkins University.