Demand Generation I-Kit for Underutilized, Life Saving Commodities

Demand Generation for the 13 Life-saving Commodities: A Synthesis of the Evidence

This report reviews, assesses, and synthesizes the current evidence of social and behavioral drivers of demand generation for the 13 commodities as well as effective practices in implementing demand generation programs. This review aims to provide a foundation for future demand generation activities and help other groups better understand the barriers to utilization and evidence for evidence-­‐based programming to generate demand for these under-­‐utilized, life-­‐saving commodities.


pdf icon  Demand Generation for the 13 Life-saving Commodities: A Synthesis of the EvidenceDemand-Generation--A-Synthesis-of-the-Evidence

Year of Publication: 2013

Organization: Johns Hopkins Center for Communication Programs
Length: 121 pages

Languages: English, French


For a briefer synthesis of the evidence, visit the Executive Summary fact sheet.

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