DELTA Companion: Social Marketing
In this document, the authors discuss characteristics of a good marketing plan, introduce the components of a ‘DELTA’ marketing plan through a visual graphic that will be repeated throughout the document, and present a brief example of the ‘DELTA’ approach as applied at PSI Angola. DELTA Companion Social Marketing Organization: Population Services International (PSI) Length: 101 pages Languages: English
In this document, the authors discuss characteristics of a good marketing plan, introduce the components of a 'DELTA' marketing plan through a visual graphic that will be repeated throughout the document, and present a brief example of the 'DELTA' approach as applied at PSI Angola.
DELTA Companion Social Marketing
Organization: Population Services International (PSI)
Length: 101 pages
Languages: English
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